|Generate QR code
Open Access
Subscription Access
Culture Transformation and Changing Consumption Patterns
https://doi.org/10.32609/0042-8736-2012-8-64-79
Abstract
The paper analyzes the main trends of consumer markets in the post-crisis period. Particular attention is paid to the manifestation of global trends in Russia. The increasing value systems and lifestyle fragmentation leads to changes in even such fundamental elements of the human society as gender differentiation and models of family life. The growth of popularity of the economical consumption model is accompanied by a drop in loyalty to brands, as well as by increasing popularity of downshifting and minimalism. In these circumstances, those productsthat are able to take immediately into account several consumption trends and offer complete solutions have the best commercial prospects.
About the Author
I. Lipsits
National Research University Higher School of Economics
(Moscow, Russia)
Russian Federation
Russian Federation
References
1. Al-Hussaini R. H. (2012) ¬Beginnings of the Modern Hedonistic Personality // Teoriya i Praktika Obshchestvennogo Razvitiya. No 2.
2. Berne E. (2010). Games People Play. (The Psychology of Human Relationships). Moscow: Eksmo.
3. Silverstein M., Fiske N. (2004) Trading Up: The New American Luxury. Moscow: Alpina Business Books.
4. Anderson K. N. (2008) From Metrosexual to Retrosexual: The Importance of Shifting Male Gender Roles to Feminism / Los Angeles: UCLA Center for the Study of Women.
5. Barna G. (2011) Futurecast: What Today's Trends Mean for Tomorrow's World. Carol Stream, IL: BarnaBooks.
6. Bohlen B., Carlotti S., Mihas L. (2010) How the Recession has Changed US Consumer Behavior // McKinsey Quarterly. No 1. P. 17-20.
7. Hardey M. (2011). Generation C // International Journal of Market Research. Vol. 53, No 6. P. 749-770.
8. Децентрализация личности, частные деньги и «Гарри Поттер» как библия бизнеса // Slon.ru. 2011. 29 авг.
9. Kimmel M. (2006). Manhood in American: A Cultural History. Oxford: Oxford University Press.
10. Luchs M., Mooradian T. (2012). Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect // Journal of Consumer Policy. Vol. 35. No 1. P. 127-144.
11. McRobbie A. (1997). Bridging the Gap: Feminism, Fashion and Consumption // Feminist Review. Vol. 55. P. 73-89.
12. Muriel N. (1995). Social Trends and Social Change // Journal of the Royal Statistical Society. (Series A: Statistics in Society). Vol. 158, No 3. P. 491-504.
13. Pantano E. (2011). Cultural Factors Affecting Consumer Behaviour: A New Perception Model // EuroMed Journal of Business. Vol. 6, No 1. P. 117-136.
14. Rudd V. (2005). Forget the Metrosexual; Here's the Retrosexual! // Household & Personal Products Industry. March.
15. Soman D., Zhao M. (2011). The Fewer the Better: Number of Goals and Savings Behavior // Journal of Marketing Research. Vol. 48. No 6. P. 944-957.
Review
For citations:
Lipsits I. Culture Transformation and Changing Consumption Patterns. Voprosy Ekonomiki. 2012;(8):64-79. (In Russ.) https://doi.org/10.32609/0042-8736-2012-8-64-79
Views:
1376
Email this article 
