Preview

Voprosy Ekonomiki

Advanced search
Open Access Open Access  Restricted Access Subscription Access

I- and C-Russia: Results of an empirical analysis

https://doi.org/10.32609/0042-8736-2026-2-5-30

Abstract

This paper proposes a new approach to measuring the cultural dimension of individualism—collectivism at the regional level in Russia. The study aims (i) to identify regional differences in workplace practices associated with individualism—collectivism and (ii) to examine the relationships between the resulting individualism—collectivism indicator and its traditional correlates, including per capita income, innovation, creativity, entrepreneurial activity, and reproductive behavior. Using survey data for 46.8 thousand employees of a large Russian company across the country’s regions and applying an ecological approach that separates regional cultural specificity from individual characteristics, the paper constructs an individualism—collectivism index for 81 Russian regions. The robustness of the observed regional differences and the consistency of the index with alternative individualism—collectivism measures are assessed. Correlation and regression analyses reveal stable positive associations between individualism and entrepreneurial activity as well as trust, and a negative association with large families (higher-parity fertility). The paper concludes that the presence of cultural differences in individualism—collectivism across Russia calls for a specific institutional design of formal institutions to align them with prevailing cultural norms.

Keywords


JEL: O43, R11, Z10, Z13

About the Authors

A. A. Auzan
Lomonosov Moscow State University; Institute for National Projects
Russian Federation

Alexander A. Auzan.

Moscow



V. A. Bryzgalin
Lomonosov Moscow State University; Institute for National Projects
Russian Federation

Viktor A. Bryzgalin.

Moscow



E. N. Nikishina
Lomonosov Moscow State University; Institute for National Projects
Russian Federation

Elena N. Nikishina.

Moscow



S. V. Spektor
Lomonosov Moscow State University; Institute for National Projects
Russian Federation

Stanislav V. Spektor.

Moscow



References

1. Abankina T. V. (2022). Creative economy in Russia: New trends. Journal of the New Economic Association, Vol. 2, No. 54, pp. 221—228. (In Russian). https://doi.org/10.31737/2221-2264-2022-54-2-13

2. Antonov E. V., Auzan A. A., Bryzgalin V. A., Voronenko V. A., Zolotov A. V., Nikishina E. N., Pripuzova N. A., Trukhachev S. A. (2019). Sociocultural factors of the population’s innovative activity. Moscow: Institute for National Projects; Russian Venture Company. (In Russian).

3. Auzan A. A. (2005). Institutional economics: New institutional economic theory. Moscow: Infra-M. (In Russian).

4. Auzan A. A. (2024). Individualism and collectivism: Two cultural cores of Russia. Russian Journal of Philosophical Sciences, Vol. 67, No. 4, pp. 11—26. (In Russian). https://doi.org/10.30727/0235-1188-2024-67-4-11-26

5. Auzan A. A. (2025). Coordination mechanisms failures: An institutional approach. Journal of the New Economic Association, No. 1, pp. 261—272. (In Russian). https://doi.org/10.31737/22212264_2025_1_261-272

6. Auzan A. A., Avdienkova M. A., Andreeva D. A., Bahtigaraeva A. I., Bryzgalin V. A., Butaeva K. O., Veber S., Davydov D. V., Zolotov A. V., Nikitin K. M., Nikishina E. N., Pripuzova N. A., Stavinskaya A. A. (2017). Sociocultural factors of innovative development and successful implementation of reforms. Moscow: Center for Strategic Research. (In Russian).

7. Auzan A. A., Bahtigaraeva A. I., Bogdanova A. A., Bryzgalin V. A., Zelnickaya E. N., Zolotov A. V., Nikishina E. N., Podrugina V. P., Pripuzova N. A., Sitkevich D. A., Trushina V. S. (2020). Sociocultural factors of innovative development amid the coronacrisis. Moscow: Institute for National Projects; Russian Venture Company. (In Russian).

8. Auzan A. A., Bakhtigaraeva A. I., Bryzgalin V. A. (2022a). Development of Russia’s creative economy in the context of modern challenges. Journal of the New Economic Association, No. 2, pp. 213—220. (In Russian). https://doi.org/10.31737/2221-2264-2022-54-2-12

9. Auzan A. A., Bryzgalin V. A., Nikishina E. N., Stavinskaya A. A. (2025). Measuring the cultural code of the firm: Theory, empirical evidence, and applications. Voprosy Ekonomiki, No. 12, pp. 74—96. (In Russian). https://doi.org/10.32609/0042-8736-2025-12-74-96

10. Auzan A. A., Zvereva N. V., Ivanov V. V., Kurdin A. A., Kudryashova E. N., Nikishina E. N., Sitkevich D. A. (2022b). Institutional economics. Moscow: Library of the Faculty of Economics of MSU. (In Russian).

11. Barinova V. A., Zemtsov S. P., Tsareva Y. V. (2018). Entrepreneurship and institutions: Does the relationship exist at the regional level in Russia? Voprosy Ekonomiki, No. 6, pp. 92—116. (In Russian). https://doi.org/10.32609/0042-8736-2018-6-92-116

12. Bakhtigaraeva A. I., Bryzgalin V. A., Nikishina E. N., Pripuzova N. A. (2021). Sociocultural specifics of Russia’s regions: Common features and differences. Moscow University Economics Bulletin, No. 5, pp. 29—51. (In Russian). https://doi.org/10.38050/01300105202152

13. Bryzgalin V. A., Nikishina Е. N. (2020). Is there a regional culture in Russia? Opportunities of using a sociocultural approach in economics. Voprosy Ekonomiki, No. 7, pp. 108—126. (In Russian). https://doi.org/10.32609/0042-8736-2020-7-108-126

14. Gallyamova A. A., Grigoriev D. S. (2023). The cultural dimension “individualism—collectivism” as the main tool for analyzing the similarities and differences of cultures. Journal of Sociology and Social Anthropology, Vol. 26, No. 3, pp. 115—148. (In Russian). https://doi.org/10.31119/jssa.2023.26.3.5

15. Dubitskaya V. P., Tararukhina M. I. (2010). Can Russia become America? Russian study of management culture using Geert Hofstede’s method. Sociologicheskiy Zhurnal, No. 4, pp. 42—65. (In Russian).

16. Zubarevich N. V. (2012). Contemporary Russia: Geography with arithmetic. Otechestvennye Zapiski, Vol. 46, No. 1, pp. 55—64. (In Russian).

17. Latov Y. V., Latova N. V. (2007). Findings and paradoxes of ethnometric analysis of Russia’s economic culture according to Hofstede. Universe of Russia, No. 4, pp. 43—72. (In Russian).

18. Latov Y. V., Latova N. V., Nikolaeva S. I. (2005). Everyday shadow economy and national economic mentality in contemporary Russia: Interrelationship between G. Hofstede’s indices and indicators of shadow economic activity. Moscow: Direktmedia Publishing. (In Russian).

19. Lebedeva N. M., Tatarko A. N. (eds.) (2011). Culture values and models of economic behaviour. Moscow: Sputnik. (In Russian).

20. Maklasova E. V. (2020). Interaction of climate and economy as a factor of collectivism in the regions of Russia. Obshchestvennye Nauki i Sovremennost, No. 2, pp. 25—40. (In Russian). https://doi.org/10.31857/S086904990009190-1

21. Minkov M., Sokolov B., Lomakin I. (2023). Evolution of the Hofstede model of cultural dimensions: Parallels between objective and subjective culture. Russian Sociological Review, Vol. 22, No. 3, pp. 287—317. (In Russian). https://doi.org/10.17323/1728-192x-2023-3-287-317

22. Nemirovskaya A. V., Foa R. (2013). Socio-cultural specifics of Russian frontier. Sotsiologicheskie Issledovaniya, No. 4, pp. 80—88. (In Russian).

23. Nikishina E. N. (2015). Cultural capital as a factor of uncertainty and transaction costs. Moscow University Economics Bulletin, No. 5, pp. 3—21. (In Russian). https://doi.org/10.38050/01300105201551

24. Polterovich V. M. (2022). Competition, collaboration, and life satisfaction. Part 2. The fundament of leadership — collaborative advantage. Economic and Social Changes: Facts, Trends, Forecast, Vol. 15, No. 3, рр. 42—57. (In Russian). https://doi.org/10.15838/esc.2022.3.81.2

25. Sokolov B., Almakaeva A., Lomakin I., Minkov M., Mikhailova N., Nastina E., Ponarin E. (2025) Individualism— collectivism differences across 60 Russian regions. Russian Sociological Review, Vol. 24, No. 1, pp. 269—299. (In Russian). https://doi.org/10.17323/1728-192x-2025-1-269-299

26. Algan Y., Cahuc P. (2010). Inherited trust and growth. American Economic Review, Vol. 100, No. 5, pp. 2060—2092. https://doi.org/10.1257/aer.100.5.2060

27. Algan Y., Cahuc P. (2013). Trust and growth. Annual Review of Economics, Vol. 5, No. 1, pp. 521—549. https://doi.org/10.1146/annurev-economics-081412-102108

28. Assmann D., Ehrl P. (2021). Individualistic culture and entrepreneurial opportunities. Journal of Economic Behavior & Organization, Vol. 188, pp. 1248—1268. https://doi.org/10.1016/j.jebo.2021.06.035

29. Ball R. (2001). Individualism, collectivism, and economic development. Annals of the American Academy of Political and Social Science, Vol. 573, No. 1, рр. 57—84. https://doi.org/10.1177/000271620157300104

30. Bazzi S., Fiszbein M., Gebresilasse M. (2020). Frontier culture: The roots and persistence of “rugged individualism” in the United States. Econometrica, Vol. 88, No. 6, pp. 2329—2368. https://doi.org/10.3982/ecta16484

31. Chen С. C., Chen X.-P., Meindl J. R. (1998). How can cooperation be fostered? The cultural effects of individualism—collectivism. Academy of Management Review, Vol. 23, No. 2, pp. 285—304. https://doi.org/10.5465/amr.1998.533227

32. Chen Y., Podolski E. J., Veeraraghavan M. (2017). National culture and corporate innovation. Pacific-Basin Finance Journal, Vol. 43, рр. 173—187. https://doi.org/ https://doi.org/10.1016/j.pacfin.2017.04.006

33. Eby L. T., Dobbins G. H. (1997). Collectivistic orientation in teams: Аn individual and group-level analysis. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, Vol. 18, No. 3, pp. 275—295. https://doi.org/10.1002/(SICI)1099-1379(199705)18:3<275::AID-JOB796>3.0.CO;2-C

34. Fog A. (2020). A test of the reproducibility of the clustering of cultural variables. Cross-Cultural Research, Vol. 55, No. 1, pp. 29-57. https://doi.org/10.1177/1069397120956948

35. Gallyamova A., Komyaginskaya E., Vasyunina A., Grigoryev D. (2025). Demography and сulture in Russia: Life history trade-offs in regional differences. Population and Economics, Vol. 9, No. 1, pp. 155—172. https://doi.org/10.3897/popecon.9.e139731

36. Gantenbein P., Kind A., Volonté С. (2019). Individualism and venture capital: A cross-country study. Management International Review, Vol. 59, No. 5, pp. 741—777. https://doi.org/10.1007/s11575-019-00394-7

37. Gorodnichenko Y., Roland G. (2011). Which dimensions of culture matter for long-run growth? American Economic Review, Vol. 101, No. 3, pp. 492—498. https://doi.org/10.1257/aer.101.3.492

38. Gorodnichenko Y., Roland G. (2017). Culture, institutions and the wealth of nations. Review of Economics and Statistics, Vol. 99, No. 3, pp. 402—416. https://doi.org/10.1162/REST_a_00599

39. Herbig P., Dunphy S. (1998). Culture and innovation. Cross Cultural Management: An International Journal, Vol. 5, No. 4, pp. 13—21. https://doi.org/10.1108/13527609810796844

40. Hofstede G. (1984). Culture’s consequences: International differences in work-related values. Beverly Hills, CA: Sage.

41. Hofstede G. (2001). Culture’s recent consequences: Using dimension scores in theory and research. International Journal of Cross Cultural Man, Vol. 1, No. 1, pp. 11—17. https://doi.org/10.1177/147059580111002

42. Hofstede G. (2013). Replicating and extending cross-national value studies: Rewards and pitfalls — an example from Middle East studies. AIB Insights, Vol. 13, No. 2, pp. 5—7. https://doi.org/10.46697/001c.16952

43. House R. J., Hanges P. J., Javidan M., Dorfman P. W., Gupta V. (eds.) (2004). Culture, leadership, and organizations: The GLOBE study of 62 societies. Thousand Oaks: Sage.

44. Inglehart R., Baker W. E. (2000). Modernization, cultural change, and the persistence of traditional values. American Sociological Review, Vol. 65, No. 1, pp. 19—51. https://doi.org/10.1177/000312240006500103

45. Jha C., Panda B. (2017). Individualism and corruption: А cross-country analysis. Economic Papers: A Journal of Applied Economics and Policy, Vol. 36, No. 1, 60—74. https://doi.org/10.1111/1759-3441.12163

46. Kluckhohn F. R., Strodtbeck F. L. (1961). Variations in value orientations. Evanston, IL: Row, Peterson and Co.

47. Kyriacou A. P. (2016). Individualism—collectivism, governance and economic development. European Journal of Political Economy, Vol. 42, рр. 91—104. https://doi.org/10.1016/j.ejpoleco.2015.11.005

48. Leibbrandt A., Gneezy U., List J. A. (2013). Rise and fall of competitiveness in individualistic and collectivistic societies. Proceedings of the National Academy of Sciences, Vol. 110, No. 23, pp. 9305—9308. https://doi.org/10.1073/pnas.1300431110

49. Liсán F., Moriano J. A., Jaén I. (2016). Individualism and entrepreneurship: Does the pattern depend on the social context? International Small Business Journal, Vol. 34, No. 6, pp. 760—776. https://doi.org/10.1177/0266242615584646

50. Keynes J. M. (1932). A treatise on money. Vol. 2: The applied theory of money. In: The collected writings of John Maynard Keynes, Vol. VI. London: Macmillan. Maaravi Y., Levy A., Gur T., Confino D., Segal S. (2021). The tragedy of the commons: How individualism and collectivism affected the spread of the COVID-19 pandemic. Frontiers in Public Health, Vol. 9, article 627559. https://doi.org/10.3389/fpubh.2021.627559

51. Markevich A., Zhuravskaya E. (2018). The economic effects of the abolition of serfdom: Evidence from the Russian Empire. American Economic Review, Vol. 108, No. 4—5, pp. 1074—1117. https://doi.org/10.1257/aer.20160144

52. Meagher K. J., Wait A. (2025). Diversity and a taste for power. Journal of Law, Economics, and Organization, Vol. 122, article ewaf007. https://doi.org/10.1093/jleo/ewaf007

53. Minkov M., Sokolov B., Ponarin E., Almakaeva A., Nastina E. (2023). Is “regional culture” a meaningful concept? Cultural differences across 60 Russian regions. Cross Cultural & Strategic Management, Vol. 30, No. 3, pp. 637—656. https://doi.org/10.1108/CCSM-07-2022-0126

54. Minkov M. (2017). A revision of Hofstede’s model of national culture: Old evidence and new data from 56 countries. Cross Cultural & Strategic Management. Vol. 25, No. 2, pp. 231—256. https://doi.org/10.1108/CCSM-03-2017-0033

55. Minkov M., Kaasa A. (2021). A test of Hofstede’s model of culture following his own approach. Cross Cultural & Strategic Management, Vol. 28, No. 2, pp. 384—406. https://doi.org/10.1108/CCSM-07-2022-0126

56. Minkov M., Kaasa A. (2022). Do dimensions of culture exist objectively? A validation of the revised Minkov—Hofstede model of culture with World Values Survey items and scores for 102 countries. Journal of International Management, Vol. 28, No. 4, article 100971. https://doi.org/10.1016/j.intman.2022.100971

57. Minkov M., Kaasa A. (2024). Aligning Schwartz’s model of culture with that of Minkov— Hofstede. International Journal of Cross Cultural Management, Vol. 24, No. 1, pp. 129—148. https://doi.org/10.1177/14705958241235021

58. Naumov A., Puffer S. (2000). Measuring Russian culture using Hofstede’s dimensions. Applied Рsychology, Vol. 49, No. 4, рр. 709—718. https://doi.org/https://doi.org/10.1111/1464-0597.00041

59. Newman K. L., Nollen S. D. (1996). Culture and congruence: The fit between management practices and national culture. Journal of International Business Studies, Vol. 27, No. 4, pp. 753—779. https://doi.org/10.1057/palgrave.jibs.8490152

60. Ramamoorthy N., Carroll S. J. (1998). Individualism/collectivism orientations and reactions toward alternative human resource management practices. Human Relations, Vol. 51, No. 5, pp. 571—588. https://doi.org/10.1023/A:1016954217602

61. Robert C., Wasti S. A. (2002). Organizational individualism and collectivism: Theoretical development and an empirical test of a measure. Journal of Management, Vol. 28, No. 4, pp. 544—566. https://doi.org/10.1177/014920630202800404

62. Santos H. C., Varnum M. E., Grossmann I. (2017). Global increases in individualism. Psychological Science, Vol. 28, No. 9, рр. 1228—1239. https://doi.org/10.1177/0956797617700622

63. Schwartz S. H. (1994) Beyond individualism/collectivism: New cultural dimensions of values. In: U. Kim et al. (eds.). Individualism and collectivism: Theory, method, and application. Thousand Oaks: Sage, pp. 81—119.

64. Schwartz S. H. (1999). A theory of cultural values and some implications for work. Applied Рsychology, Vol. 48, No. 1, pp. 23—47. https://doi.org/10.1111/j.1464-0597.1999.tb00047.x

65. Shane S. (1993). Cultural influences on national rates of innovation. Journal of Business Venturing, Vol. 8, No. 1, pp. 59—73. https://doi.org/10.1016/0883-9026(93)90011-S

66. Triandis H. C. (1994). Cross-cultural industrial and organizational psychology. In: H. C. Triandis, M. D. Dunnette, L. M. Hough (eds.). Handbook of industrial and organizational psychology, Vol. 4. 2nd ed. Palo Alto, CA: Consulting Psychologists Press, pp. 103–172.

67. Triandis H. C., Gelfand M. J. (1998). Converging measurement of horizontal and vertical individualism and collectivism. Journal of Рersonality and Social Psychology, Vol. 74. No. 1, p. 118—128. https://doi.org/10.1037/0022-3514.74.1.118

68. Trompenaars F. (1996). Resolving international conflict: Culture and business strategy. Business Strategy Review, Vol. 7, No. 3, pp. 51—68. https://doi.org/10.1111/j.1467-8616.1996.tb00132.x

69. Van Hoorn A. (2015). Individualist—collectivist culture and trust radius: A multilevel approach. Journal of Cross-Cultural Psychology, Vol. 46, No. 2, pp. 269—276. https://doi.org/10.1177/0022022114551053

70. Welzel С. (2013). Freedom rising: Human empowerment and the quest for emancipation. Cambridge University Press.

71. Zheng W., Gao Y., Xi J. (2025). When does generalized trust promote pro-environmental behavior? A multilevel analysis. Scandinavian Journal of Psychology, Vol. 66, pp. 571—577. https://doi.org/10.1111/sjop.13102


Review

For citations:


Auzan A.A., Bryzgalin V.A., Nikishina E.N., Spektor S.V. I- and C-Russia: Results of an empirical analysis. Voprosy Ekonomiki. 2026;(2):5-30. (In Russ.) https://doi.org/10.32609/0042-8736-2026-2-5-30

Views: 2428

JATS XML

ISSN 0042-8736 (Print)