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On Rational Behavior of Real Consumer
https://doi.org/10.32609/0042-8736-2007-3-71-85
Abstract
This paper argues that the real consumer possesses two in principle different abilities. He is able not only to rate the concrete kinds of goods according to their importance, but to present them as some hierarchical composition consisting of micro- and macroforms of these goods. Up to the present the fundamental economic theory has paid exclusive attention only to the first consumer ability and has ignored the second one. It is shown that the inclusion of the second consumer ability in the analysis can help solving some serious problems of the consumer choice theory.
About the Authors
V. Maevsky
Institute of Economics, Russian Academy of Sciences
Russian Federation
Russian Federation
D. Chernavsky
P. N. Lebedev Physical Institute of the Russian Academy of Sciences
Russian Federation
Russian Federation
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Review
For citations:
Maevsky V., Chernavsky D. On Rational Behavior of Real Consumer. Voprosy Ekonomiki. 2007;(3):71-85. (In Russ.) https://doi.org/10.32609/0042-8736-2007-3-71-85
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