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Platform business models
https://doi.org/10.32609/0042-8736-2018-10-127-135
Abstract
This article presents the results of comparative analysis of platform business models based on a unique typology of platforms and proposed parameters of business models. It was concluded that in order to describe a platform business model, it is possible to use a series of parameters specific to business models of traditional non-platform companies, extending their contents. However, the specific character of platforms requires setting/introducing a new business model parameter, which will reflect an innovative component, and detailed analysis of possible solutions to a dilemma of monetization of value created by platforms without destroying the network effect.
Keywords
platforms,
platform companies,
typology of platforms,
platform business models,
monetization of platforms
JEL: M15; M19
About the Author
V. D. Markova
Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences; Novosibirsk State University
Russian Federation
Vera D. Markova
Russian Federation
Vera D. Markova
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Review
For citations:
Markova V.D. Platform business models. Voprosy Ekonomiki. 2018;(10):127-135. (In Russ.) https://doi.org/10.32609/0042-8736-2018-10-127-135
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