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Theory of the firm, Supply Chain management, and relationship marketing
https://doi.org/10.32609/0042-8736-2014-1-40-60
Abstract
The paper studies through the lens of the economic theory of the firm the development of two managerial disciplines: supply chain management and relationship marketing. The author demonstrates which ideas have been borrowed by these disciplines from the economic theory of the firm, and in what extent their implications may be useful for the latter.
About the Author
M. Storchevoy
Graduate School of Management at St. Petersburg State University (St. Petersburg, Russia)
Russian Federation
Russian Federation
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Review
For citations:
Storchevoy M. Theory of the firm, Supply Chain management, and relationship marketing. Voprosy Ekonomiki. 2014;(1):40-60. (In Russ.) https://doi.org/10.32609/0042-8736-2014-1-40-60
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