Generate QR code
Open Access
Subscription Access
Theory of the firm, Supply Chain management, and relationship marketing
https://doi.org/10.32609/0042-8736-2014-1-40-60
Abstract
The paper studies through the lens of the economic theory of the firm the development of two managerial disciplines: supply chain management and relationship marketing. The author demonstrates which ideas have been borrowed by these disciplines from the economic theory of the firm, and in what extent their implications may be useful for the latter.
About the Author
M. Storchevoy
Graduate School of Management at St. Petersburg State University (St. Petersburg, Russia)
Russian Federation
Russian Federation
References
1. Vargo S. L., Lusch R. F. (2004). Evolving to a new dominant logic for marketing // Rossiysky Zhurnal Menedzhmenta. Vol. 4, No 2. P. 73—106.
2. Giunipero L. C., Hooker R. E., Joseph-Matthews S., Yoon T. E., Brudvig S. (2011). A Decade of SCM Literature: Past, Present and Future Implications // Rossiysky Zhurnal Menedzhmenta. Vol. 9, No 2. P. 59—92.
3. Krotov K. V., Koushch S. P., Smirnova M. M. The Marketing Aspect of Managing the Relationships in Supply Chains: The Results of the Research of Russian Companies // Rossiysky Zhurnal Menedzhmenta. Vol. 6, No 2. P. 3—26.
4. Koushch S. P. Relationship Marketing on Industrial Markets. St. Petersburg: Publishing House of the St. Petersburg State University, 2006.
5. Morgan R. M., Hunt Sh. D. 2004. The Commitment Trust Theory of Relationship Marketing // Rossisky Zhurnal Menedzhmenta. Vol. 2, No 2. P. 73—110.
6. Storchevoy M. (2012). The Economic Theory of the Firm: A Generalization // Voprosy Ekonomiki. No 9. P. 41—66.
7. Storchevoy M. (2013). Theory of the Firm and Strategic Management // Voprosy Ekonomiki. No 1. P. 131—146.
8. Tretyak O. A. (2013). Relationship Paradigm in Contemporary Marketing // Rossisky Zhurnal Menedzhmenta. Vol. 11, No 1. P. 41—62.
9. Fedotov Y. V., Krotov K. V. (2011). Supply Chain Management: In Search for Definition of the Concept and Research Domain // Rossisky Zhurnal Menedzhmenta. Vol. 9, No 2. P. 49—58.
10. Sheth J. N., Parvatiyar A., Sinha M. (2013). The Conceptual Foundations of Relationship Marketing: Review and Synthesis // Rossisky Zhurnal Menedzhmenta. Vol. 11, No 1. P. 63—94.
11. Achrol R. S., Gundlach G. T. (1999). Legal and Social Safeguards Against Opportunism in Exchange // Journal of Retailing. Vol. 75, No 1. P. 107—124.
12. Agariya A. R., Singh D. (2011). What Really Defines Relationship Marketing: A Review of Definitions and General and Sector-Specific Defining Constructs // Journal of Relationship Marketing. Vol. 10, No 4. P. 203—237.
13. Anderson E., Weitz B. A. (1989). Determinants of Continuity in Conventional Industrial Channel Dyads // Marketing Science. Vol. 8, No 4. P. 310—323.
14. Anderson E., Weitz B. A. (1992). The Use of Pledges to Build and Sustain Commitment in Distribution Channels // Journal of Marketing Research. Vol. 29, No 1. P. 18—34.
15. Arndt J. (1983). The Political Economy Paradigm: Foundation for Theory Building in Marketing // Journal of Marketing. Vol. 47, No 4. P. 44—54.
16. Arnold U. (2000). New Dimensions of Outsourcing: a Combination of Transaction Cost Economics and The Core Competencies Concept // European Journal of Purchasing & Supply Management. Vol. 6, No 1. P. 23—29.
17. Berry L. L., Shostack G. L., Upah G. D. (eds.). (1983). Emerging Perspectives on Services Marketing. Chicago, Ill: American Marketing Association.
18. Bickert J. (1992). The Database Revolution // Target Marketing. Vol. 15, No 5. P. 14—18.
19. Cannon J. P., Achrol R. S., Gundlach G. T. (2000). Contracts, Norms, and Plural Form Governance // Journal of the Academy of Marketing Science. Vol. 28, No 2. P. 180—194.
20. Chicksand D., Watson G., Walker H., Radnor Z., Johnston R. (2012). Theoretical Perspectives in Purchasing and Supply Chain Management: An Analysis of The Literature // Supply Chain Management. Vol. 17, No 4. P. 454—472.
21. Cooper M. C., Ellram L. M. (1993). Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics Strategy // International Journal of Logistics Management. Vol. 4. No 2. P. 13—24.
22. Cooper M. С., Lambert D. M., Pagh J. D. (1997). Supply Chain Management: More Than a New Name for Logistics // International Journal of Logistics Management. Vol. 8, No 1. P. 1—14.
23. Day G. S., Wensley R. (1983). Marketing Theory with Strategic Orientation // Journal of Marketing. Vol. 47, No 4. P. 79—89.
24. Defee C. C., Brent W., Randall, W. S., Thomas R. (2010). An Inventory of Theory in Logistics and SCM Research // International Journal of Logistics Management. Vol. 21, No 3. P. 404—489.
25. Dwyer F. R. Schurr P. H., Oh S. (1987). Developing Buyer-Seller Relationships // Journal of Marketing. Vol. 51, No 2. P. 11—27.
26. Ford D., Håkansson H. (2006). IMP—Some Things Achieved: Much More To Do // European Journal of Marketing. Vol. 40, No 3/4. P. 248—258.
27. Forrester J. W. (1961). Industrial Dynamics. N. Y.: MIT Press; John Wiley & Sons.
28. Gronroos C. (1990). Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface //Journal of Business Research. Vol. 20, No 1. P. 3—11.
29. Gummesson E. (1987). The New Marketing—Developing Long-Term Interactive Relationships // Long Range Planning. Vol. 20, No 4. P. 10—20.
30. Gummesson E. (1993). Relationship Marketing: A New Way of Doing Business // European Business Report. No 30. P. 52—56.
31. Gummesson E. (1999). Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers // Australasian Marketing Journal. Vol. 7, No 1. P. 72—85.
32. Gundlach G. T., Achrol R. S., Mentzer J. T. (1995). The Structure of Commitment in Exchange // Journal of Marketing. Vol. 59, No 1. P. 78—92.
33. Håkansson H. (ed.) (1982). International Marketing and Purchasing of Industrial Goods: An Interaction Approach. Chichester: Wiley.
34. Håkansson H., Wootz B., Andersson O., Hangård P. (1979). Industrial Marketing as an Organizational Problem: A Case Study // European Journal of Marketing. Vol. 13, No 3. P. 81—93.
35. Halldorsson A., Kotzab H., Skjott-Larsen T. (2003). Inter-Organizational Theories behind Supply Chain Management — Discussion and Applications // Seuring S. et al. (eds.). Strategy and Organization in Supply Chains. Heidelberg: Physica Verlag.
36. Han S.-L., Wilson D. T., Dant S. P. (1993). Buyer Supplier Relationships Today // Industrial Marketing Management. Vol. 22, No 4. P. 331—338.
37. Hobbs J. E. (1996). A Transaction Cost Approach to Supply Chain Management // Supply Chain Management. Vol. 1, No 2. P. 15—27.
38. Heide J. B., John G. (1992). Do Norms Matter in Marketing Relationships? // Journal of Marketing. Vol. 56, No 2. P. 32—44.
39. Howard J. A. (1983). Marketing Theory of the Firm // Journal of Marketing. Vol. 47, No 4. P. 90—100.
40. Hult G. T. M., Ketchen D. J., Nichols E. (2002). An Examination of Cultural Competitiveness and Order Fulfillment Cycle Time Within Supply Chains // Academy of Management Journal. Vol. 45, No 3. P. 577—586.
41. Ketchen D. J., Giunipero L. C. (2004). The Intersection of Strategic Management and Supply Chain Management // Industrial Marketing Management. Vol. 33, No 1. P. 51—56.
42. Ketchen D. J., Hult G., Tomas M. (2007). Toward Greater Integration of Insights from Organization Theory and Supply Chain Management // Journal of Operations Management. Vol. 25, No 2. P. 455—458.
43. Lavassani K., Movahedi B., Kumar V. (2008). Evolution of Supply Chain Theories: A Comprehensive Literature Review / 19th Annual Conference of the Production and Operations Management Society (POMS). California, USA.
44. Lee H. L., Padmanabhan V., Whang S. (1997). The Bullwhip Effect in Supply Chains // Sloan Management Review. Vol. 38, No 3. P. 93—102.
45. Lee J. H., Kim C. O. (2008). Multi-agent Systems Applications in Manufacturing Systems and Supply Chain Management: A Review Paper // International Journal of Production Research. Vol. 46, No 1. P. 233—265.
46. Macneil I. R. (1978). Contracts: Adjustment of Long-Term Economic Relations Under Classical, Neoclassical and Relational Contract Law // Northwestern University Law Review. Vol. 72, No 6. P. 854—902.
47. Macneil I. R. (1980). The New Social Contract. An Inquiry into Modern Contractual Relations. New Haven, CT: Yale University Press.
48. Mentzer J. T., Stank T. P., Esper T. L. (2008). Supply Chain Management and Its Relationship to Logistics, Marketing, Production, and Operations Management // Journal of Business Logistics. Vol. 29, No 1. P. 31—46.
49. Mentzer J. T., DeWitt W., Keebler J. S., Min S., Nix N. W., Smith C. D., Zacharia Z. G. (2001). Defining Supply Chain Management // Journal of Business Logistics. Vol. 22, No 2. P. 1—25.
50. Nienhaus J., Ziegenbein A., Schoensleben P. (2006) How Human Behavior Amplifies the Bullwhip Effect. A Study Based on The Beer Distribution Game Online // Production Planning & Control. Vol. 17, No 6. P. 547—557.
51. Peppers D., Rogers M. (1995). A New Marketing Paradigm: Share of Customer, Not Market Share // Managing Service Quality. Vol. 5, No 3. P. 48—51.
52. Peppers D., Rogers M. (2004). Managing Customer Relationships: A Strategic Framework. N. Y.: Wiley.
53. Schelling T. C. (I960). The Strategy of Conflict. Cambridge, MA: Harvard University Press.
54. Sheth J. N. (1996). Becoming a World-Class Customer // A Conference Board Report: Strategic Purchasing: Sourcing for the Bottom Line. No 1157-96, P. 11—13.
55. Sheth J. N., Parvatiyar A. (1995). The Evolution of Relationship Marketing // International Business Review. Vol. 4, No 4. P. 397—418.
56. Skjoett-Larsen T. (1999). Supply Chain Management: A New Challenge for Researchers and Managers in Logistics // International Journal of Logistics Management. Vol. 10, No 2. P. 41—53.
57. Tang C. S. et al. (2004). The Benefits of Advance Booking Discount Programs: Model and Analysis // Management Science. Vol. 50, No 4. P. 465—478.
58. Um W. S., Lu H., Hall T. J. K. (2010). A Study of Multi-agent Based Supply Chain Modeling and Management // iBusiness. Vol. 2, No 4. P. 333—341.
59. Vollmann T., Cordon C., Raabe H. (1995). From Supply Chain Management to Demand Chain Management // IMD Perspectives for Managers. No 9.
60. Wathne K. H., Heide J. B. (2000). Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions // The Journal of Marketing. Vol. 64, No 4. P. 36—51.
61. Webster F. E. Jr. (1992). The Changing Role of Marketing in the Corporation // Journal of Marketing. Vol. 56, No 4. P. 1—17.
62. Williamson O. E. (2008) Outsourcing: Transaction Cost Economics and Supply Chain Management // Journal of Supply Chain Management. Vol. 44, No 2. P. 5—16.
63. Wilson D. (1995). An Integrated Model of Buyer-Seller Relationships // Journal of Academy of Marketing Science. Vol. 23, No 4. P. 335—345.
64. Wilson D. T., Moller K. K. (1988). Buyer-Seller Relationships: Alternative Conceptualizations (Working Paper No 10-1988). University Park: Pennsylvania State University, Institute for the Study of Business Markets.
65. Wulf K. D., Odekerken-Schröder G. (2001). A Critical Review of Theories Underlying Relationship Marketing in The Context of Explaining Consumer Relationships // Journal for the Theory of Social Behaviour. Vol. 31, No 1. P. 73—101.
66. Zipkin P. (2012). A Reply to Williamson’s “Outsourcing..” // Production & Operations Management. Vol. 21, No 3. P. 465—469.
Review
For citations:
Storchevoy M. Theory of the firm, Supply Chain management, and relationship marketing. Voprosy Ekonomiki. 2014;(1):40-60. (In Russ.) https://doi.org/10.32609/0042-8736-2014-1-40-60
Views:
663
Email this article 
