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Potential of congress industry in Russia
https://doi.org/10.32609/0042-8736-2018-4-149-159
Abstract
The article considers the present state and trends of development of congress industry on the world market of business tourism. Big potential and dynamics of development of Russian congress industry are noted. Peculiarities of attracting congress, exhibition and other events in order to improve the image and present Russian cities and regions on international and domestic markets of business tourism are studied. To promote Russia as a world congressional destination the international cooperation of Russian and international convention bureaus is needed.
Keywords
MICE-мероприятия,
business tourism,
congress industry,
image of the country and the city,
world market,
potential,
MICE-events
JEL: F15; L14; L83
About the Authors
I. V. Groshev
State University of Management; Research Institute of Education and Science
Russian Federation
Russian Federation
A. A. Krasnoslobodtsev
Research Institute of Education and Science
Russian Federation
Russian Federation
References
1. Zaikova O. (2015). Does the city need a convention bureau? Congress Time, No. 2, pp. 46—51. (In Russian).
2. Zaikova O. (2016). When does Moscow become a leader of the world congress industry? Congress Time, No. 3, pp. 18—23. (In Russian).
3. Katyrin S. N. (2015). Does Russia need congresses? Congress Time, No. 1, pp. 8—15. (In Russian).
4. Kuryumov A. (2016). The number of foreign business travelers grows in Russia. Congress Time, No. 3, pp. 42—45. (In Russian).
5. Safonov O. P. (2015). The congress activity is a strong incentive for the development of tourism. Congress Time, No. 2, pp. 12—19. (In Russian).
6. Serebrovskaya N., Zeynalova A. (2016). Why would the city set up a convention bureau? Congress Time, No. 3, pp. 28—29. (In Russian).
7. Trofimova-Nidental O. V., Andeya M. A. (2015). How to choose the form of the convention bureau? Congress Time, No. 2, pp. 52—55. (In Russian).
8. Borodina A. (2016). Marketing for exhibitions in Russia. Master thesis. Lappeenranta: Saimaa University of Applied Sciences. Available at: www.theseus.fi/bitstream/ handle/10024/113389/Anna_Borodina.pdf?sequence=1
9. WTTC (2017). Sustainability reporting 2017. London: World Travel & Tourism Council.
Review
For citations:
Groshev I.V., Krasnoslobodtsev A.A. Potential of congress industry in Russia. Voprosy Ekonomiki. 2018;(4):149-159. (In Russ.) https://doi.org/10.32609/0042-8736-2018-4-149-159
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