Preview

Voprosy Ekonomiki

Advanced search
Open Access Open Access  Restricted Access Subscription Access

Russian bank insurance in the retail segment: Myths and reality

https://doi.org/10.32609/0042-8736-2018-5-92-109

Abstract

The article examines key problems of the domestic market of bank insurance (banks’ provision of insurance services under agency programs) in the segment of servicing individuals. It is shown that their accumulation led to a significant “devaluation” of the economic meaning of insurance in the credit segment: (a) the direct (insurance) effect remains extremely low; (b) banks and insurance companies are focused on the indirect effect (super profits against the background of ultra-low payments). The main problems of the accumulative bank insurance segment have been identified, which can lead to similar consequences in the medium term. The measures to regulate the market of bank insurance with the purpose of its recovery are grounded.

About the Author

Y. S. Ezrokh
Novosibirsk State University of Economics and Management
Russian Federation


References

1. Averchenko O. D. (2016). Formation of effective strategies for interaction between insurance companies and banks. Dengi i Kredit, No. 3, pp. 55—59. (In Russian).

2. Association of Life Insurers (2017). Life insurance in the Russian Federation in 2016: Annual report. Мoscow.

3. Babenko A. V., Babenko A. I. (2016). Bank insurance as a financial category: Assessment of the Russian market of bank insurance services. Finansy i Kredit, No. 4, pp. 11—25. (In Russian).

4. Bazan S.S. (2017). Development of multilevel marketing in the field of insurance. Strakhovoe Delo, No. 8, pp. 49—52. (In Russian).

5. Vsevolozhskiy V., Konshin F., Krasheninnikov A. et al. (1936). Organization and technique of state insurance in the USSR. Moscow: Gosfinizdat. (In Russian).

6. Denjgin P. (2016). Neither fear nor greed. Sovremennye Strakhovye Tekhnologii, No. 3, pp. 93—96. (In Russian).

7. Doneckova O.Yu. (2016). Comparative characteristics of a bank deposit and accumulative insurance. Intellekt. Innovacii. Investicii, No. 11, pp. 10—13. (In Russian).

8. Kosarenko N.N. (2011). A course in insurance law. M.: Litagent “Flinta”. (In ¬Russian).

9. Myasishcheva E. R., Nasimova V. S. (2017). Financial literacy of the population as an element of economic security. Ekonomika. Biznes. Banki, No. 2, pp. 156—163. (In Russian).

10. Salimova T. A., Ekimov A. V. (2016). Contents of the concept of “bank insurance” and the development of banking insurance in Russia. Finansovaya Analitika: Problemy i Resheniya, No. 36, pp. 16—27. (In Russian).

11. Shevtsova N. V., Shandakova N. N., Poberezhnyi S. G. (2017). Life insurance as a key driver for the development of the Russian insurance market. Vestnik Belgorodskogo Universiteta Kooperacii, Ekonomiki i Prava, No. 3, pp. 186—197. (In Russian).


Review

For citations:


Ezrokh Y.S. Russian bank insurance in the retail segment: Myths and reality. Voprosy Ekonomiki. 2018;(5):92-109. (In Russ.) https://doi.org/10.32609/0042-8736-2018-5-92-109

Views: 937


ISSN 0042-8736 (Print)