voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2015-5-79-103voprecotest-79Research ArticleРОССИЙСКАЯ ЭКОНОМИКА: ПРОБЛЕМЫ РАЗВИТИЯЭтичное потребление в России: профили, факторы, потенциал развитияEthical consumption in Russia: Profiles, Factors, and PerspectivesШабановаМ. А.ShabanovaM.

д. с. н., к. э. н., проф. департамента прикладной экономики НИУ ВШЭ, ведущий научный сотрудник Центра исследований гражданского общества и некоммерческого сектора НИУ ВШЭ (Москва)

mshabanova@hse.ruНИУ ВШЭ (Москва)РоссияNational Research University Higher School of Economics (Moscow, Russia)Russian Federation2015200520150579103Copyright © Voprosy Ekonomiki, NP, 20152015Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/79

В статье представлены результаты первого репрезентативного эмпирического исследования этичного потребления в России. Выявлены уровень и профили этичного потребления, а также основные типы этичных потребителей. С помощью регрессионного анализа определены факторы отнесения индивидов к разным типам потребителей. На этой основе сделан вывод о потенциале и условиях расширения этичного потребления в России.

The article presents the results of the first representative study of ethical consumption in Russia. The level and profiles of ethical consumption, as well as the main types of ethical consumers have been identified. Factors affecting the partition of individuals into the different types of consumers have been defined using the multinomial logit regression. On this basis, the paper draws implications on the potential and the conditions of expansion of ethical consumption in Russia.

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The authors declare that there are no conflicts of interest present.