Intensifying crisis of the world economy, including the Russian one, warns against using stereotypes that have not brought by now to constructive results. The paper grounds the necessity of cardinal theoretical revising the ongoing economic processes. The authors pay attention to four main items of the current economic situation that are to be solved immediately. The country must, first, consider the economy as a part of common cultural landscape. Second, it ought to use the chance for reorientation of the economy from external markets alone to creating large internal market niches. Third, it should implement the transition to quant economic growth with a notion of potential as a leading one; in the course of analyzing this problem the portion concept of electronic arc developed by academician G. Mesyats has been used. Fourth, the complication of market and changing parameters of economic space getting much more many-tier ought to be taken into account by policymakers.