voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2014-9-65-81voprecotest-701Research ArticleКОНКУРЕНТНАЯ ПОЛИТИКАCOMPETITION POLICYИнновационные бизнес-модели в конкурентной стратегиикрупных корпорацийBusiness Model innovation in Competitive Strategy of large CorporationsБерезнойА. В.BereznoyA.

д. э. н., директор Центра исследований отраслевых рынков и бизнес-стратегий, Институт статистических исследований и экономики знаний НИУ «Высшая школа экономики» (Москва)

abereznoy@hse.ruИнститут статистических исследований и экономики знаний, НИУ «Высшая школа экономики» (Москва)РоссияInstitute of Statistical Studies and Knowledge Economics, National Research University Higher School of Economics, (Moscow, Russia)Russian Federation201420092014096581Copyright © Voprosy Ekonomiki, NP, 20142014Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/701

В статье анализируется один из важнейших инструментов современной конкуренции крупных корпораций - инновационные бизнес-модели. Предложена авторская трактовка понятия бизнес-модели, раскрыты особенности новых бизнес-моделей в качестве средства конкурентной борьбы на современных динамично меняющихся рынках, рассмотрены ключевые направления бизнес-инноваций, основные проблемы их внедрения, а также их роль как движущих сил отраслевых сдвигов. Сделан вывод, что разработка и внедрение инновационных бизнес-моделей становятся новым стратегическим императивом для большинства участников глобальной конкуренции.

The article analyzes one of the key instruments of today’s competition of large corporate entities - business model innovation. The author provides his own interpretation of the business model definition, dwells upon characteristic features of innovative business models as an effective competitive tool at contemporary very volatile markets, discloses main directions of business innovations and difficulties of their implementation. The article also reveals their role as key drivers of game-changing industry shifts. The conclusion is made that business model development and implementation are becoming the new strategic imperative for most of the players of modern global competition.

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The authors declare that there are no conflicts of interest present.