voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2026-5-144-157voprecotest-5872Research ArticleМИКРОЭКОНОМИКАMICROECONOMICSФакторы разрыва между экологической обеспокоенностью и поведением в потреблении городских жителей РоссииFactors of the gap between environmental concern and behavior among urban residents in Russiahttps://orcid.org/0000-0001-9529-5355ЛебедеваД. Р.LebedevaD. R.

Лебедева Дарья Руслановна – к. соц. н., м. н. с. лаборатории экономико-социологических исследований 

Москва

Daria R. Lebedeva 

Moscow

dlebedeva@hse.ruНациональный исследовательский университет «Высшая школа экономики»РоссияHSE UniversityRussian Federation20260605202605144157Copyright © Voprosy Ekonomiki, NP, 20262026Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/5872

Рассматривается феномен «зеленого разрыва» — несоответствия между обеспокоенностью проблемами окружающей среды и реальным поведением индивидов на примере потребительских практик городских жителей России. Цель работы заключается в эмпирической оценке масштабов данного несоответствия и в выявлении его социально-демографических, психологических и поведенческих факторов. Эмпирическую основу составили данные онлайн-опроса «Экономическое поведение домашних хозяйств», репрезентирующего городское население РФ, имеющее доступ к интернету, старше 18 лет. С помощью построения серии мультиномиальных логистических регрессий обнаружено, что при высоком уровне экологической обеспокоенности городских россиян их вовлеченность в конкретные практики остается низкой и избирательной. Влияние социально-демографических факторов смешанное: из значимых предикторов возраст 25—44 года консистентно (согласованно) увеличивает шансы разрыва, а семейный доход, образование и психологическое неблагополучие значимы лишь для отдельных практик. Выявлена положительная связь потребления новостей с экологической вовлеченностью, однако и традиционные, и новые медиа ассоциированы с неконсистентным преодолением «зеленого разрыва» в разных практиках. Готовность доплачивать является устойчивым фактором вовлеченности в экопотребление.

This article examines the phenomenon of the “attitude—behavior gap” — the discrepancy between environmental concern and actual individual behavior, using the example of five consumer practices among urban residents in Russia. The aim of the work is to empirically assess the scale of this discrepancy and to identify socio-demographic, psychological, and behavioral factors that determine it. The empirical basis is data from the online survey “Economic behavior of households”, which represents urban population of Russia with internet access, aged 18 and over. Through a series of multinominal logistic regressions, the study has found that despite the high level of environmental concern among urban Russians, engagement in specific practices remains low and selective. The influence of sociodemographic factors was mixed: of the significant predictors, age of 25—44 consistently increased the odds of a gap, while family income, education, and psychological distress were significant only for certain practices. A positive association was found between news consumption and environmental engagement; however, both traditional and new media were associated with inconsistent bridging the gap across different practices. To promote actions in the field of environmentally conscious consumption, it is necessary to reduce behavioral barriers and develop practical competencies among the population.

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The authors declare that there are no conflicts of interest present.