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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprecotest</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Ekonomiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0042-8736</issn><publisher><publisher-name>Voprosy Ekonomiki, NP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32609/0042-8736-2026-2-31-51</article-id><article-id custom-type="elpub" pub-id-type="custom">voprecotest-5717</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВОПРОСЫ ТЕОРИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ISSUES OF THEORY</subject></subj-group></article-categories><title-group><article-title>Наивные экономические убеждения: эмпирические оценки распространенности</article-title><trans-title-group xml:lang="en"><trans-title>Naïve economic beliefs: Empirical evidence on their prevalence</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0667-3391</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тамбовцев</surname><given-names>В. Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Tambovtsev</surname><given-names>V. L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Тамбовцев Виталий Леонидович - д. э. н., проф., гл. н. с. лаборатории институционального анализа экономического факультета (ЭФ) МГУ.</p><p>Москва</p></bio><bio xml:lang="en"><p>Vitaly L. Tambovtsev.</p><p>Moscow</p></bio><email xlink:type="simple">tambovtsev@econ.msu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0486-9155</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Валитова</surname><given-names>Л. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Valitova</surname><given-names>L. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Валитова Лилия Аскаровна - к. э. н., с. н. с. лаборатории институционального анализа ЭФ МГУ.</p><p>Москва</p></bio><bio xml:lang="en"><p>Lilia A. Valitova.</p><p>Moscow</p></bio><email xlink:type="simple">lvalit@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6498-1747</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ситкевич</surname><given-names>Д. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Sitkevich</surname><given-names>D. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ситкевич Даниил Андреевич - к. э. н., с. н. с. лаборатории институционального анализа ЭФ МГУ.</p><p>Москва</p></bio><bio xml:lang="en"><p>Daniil A. Sitkevich.</p><p>Moscow</p></bio><email xlink:type="simple">dasitkevich@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8153-7111</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шерешева</surname><given-names>М. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Sheresheva</surname><given-names>M. Y.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Шерешева Марина Юрьевна - д. э. н., проф., завкафедрой маркетинга и завлабораторией институционального анализа ЭФ МГУ.</p><p>Москва</p></bio><bio xml:lang="en"><p>Marina Y. Sheresheva.</p><p>Moscow</p></bio><email xlink:type="simple">m.sheresheva@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский государственный университет имени М.В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>07</day><month>02</month><year>2026</year></pub-date><volume>0</volume><issue>2</issue><fpage>31</fpage><lpage>51</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Voprosy Ekonomiki, NP, 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Voprosy Ekonomiki, NP</copyright-holder><copyright-holder xml:lang="en">Voprosy Ekonomiki, NP</copyright-holder><license xlink:href="https://www.vopreco.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.vopreco.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.vopreco.ru/jour/article/view/5717">https://www.vopreco.ru/jour/article/view/5717</self-uri><abstract><p>Принимая решения, люди опираются на разные типы информации — качественной и количественной, объективной и субъективной, верной и ошибочной, научной и ненаучной и т. д. Около 20 лет назад было выявлено, что среди этого разнообразия существует ряд убеждений о том, как работает экономика, которые существенно отличаются от того, как она трактуется в экономической науке. Причем эти убеждения общие для жителей разных стран, подталкивая их к принятию решений, снижающих собственное благосостояние. Данная совокупность убеждений получила название наивной, или народной экономической теории. Представлены характеристики этой «теории» и результаты эмпирических исследований ее распространенности в двух группах населения нашей страны: студенческой молодежи и высокопоставленных государственных служащих. Для первой использовался метод анкетного опроса, для второй — компьютерного нарративного анализа. Общий уровень распространенности убеждений наивной экономической теории в рамках пилотных исследований можно оценить как невысокий, что подтверждает необходимость повысить уровень экономического образования в стране.</p></abstract><trans-abstract xml:lang="en"><p>In making decisions, people rely on a wide variety of information — qualitative and quantitative, objective and subjective, accurate and mistaken, scientific and non-scientific. About two decades ago, researchers identified a cluster of beliefs on how the economy works that differed markedly from how it is understood in economics. These beliefs appear to be remarkably consistent across countries and often lead to decisions that may reduce individual welfare. This set of ideas has come to be known as folk or naïve economics. The article provides an overview of this “theory” and presents empirical findings on its prevalence among certain groups in Russia — specifically, university students and senior government officials. The first group was surveyed using questionnaires, while the second one was examined through computer-assisted narrative analysis. The pilot studies suggest that the overall prevalence of naïve economic beliefs is relatively low, though this does not diminish the importance of improving economic education in the country.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>народная экономическая теория</kwd><kwd>социальная аксиома нулевой суммы</kwd><kwd>нарративный анализ</kwd></kwd-group><kwd-group xml:lang="en"><kwd>folk economics</kwd><kwd>zero-sum social axiom</kwd><kwd>narrative analysis</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование выполнено в рамках государственного задания МГУ и гранта экономического факультета МГУ «Эмпирическое исследование уровня распространенности социальной аксиомы нулевой суммы экономических и социальных взаимодействий для различных групп населения методами количественного нарративного анализа». 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