voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2025-12-74-96voprecotest-5638Research ArticleМИКРОЭКОНОМИКАMICROECONOMICSИзмерение культурного кода компании: теория, эмпирика, применениеMeasuring the cultural code of the firm: Theory, empirical evidence, and applicationshttps://orcid.org/0000-0001-6974-2289АузанА. А.AuzanA. A.

Аузан Александр Александрович – д. э. н., проф., декан экономического факультета МГУ; научный руководитель Института национальных проектов

Москва

Alexander A. Auzan

Moscow

auzan@inp.ruhttps://orcid.org/0000-0002-3613-7004БрызгалинВ. А.BryzgalinV. A.

Брызгалин Виктор Аркадьевич – сотрудник экономического факультета МГУ; эксперт ИНП

Москва

Viktor A. Bryzgalin

Moscow

v.bryzgalin@inp.ruhttps://orcid.org/0000-0003-1327-1048НикишинаЕ. Н.NikishinaE. N.

Никишина Елена Николаевна – к. э. н., доцент экономического факультета МГУ; директор по стратегическому развитию ИНП

Москва

Elena N. Nikishina

Moscow

enikishina@inp.ruhttps://orcid.org/0000-0002-1687-5755СтавинскаяА. А.StavinskayaA. A.

Ставинская Александра Александровна – к. э. н., главный специалист ИНП

Москва

Alexandra A. Stavinskaya

Moscow

astavinskaya@arett.ruМосковский государственный университет имени М. В. Ломоносова; Институт национальных проектовРоссияLomonosov Moscow State University; Institute for National ProjectsRussian FederationИнститут национальных проектовРоссияInstitute for National ProjectsRussian Federation2025101220250127496Copyright © Voprosy Ekonomiki, NP, 20252025Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/5638

Представлен институциональный подход к изучению корпоративной культуры компании. Исследование восполняет пробел, связанный с отсутствием системного подхода к измерению культуры компаний, который был бы сопоставим с макроуровневыми моделями и учитывал бы специфику российского делового контекста. Проведен анализ существующих эволюционных и дискретных методик измерения корпоративной культуры, описана методика оценки культурного кода компании. Представлены характеристики модели корпоративной культуры и результаты ее апробации в двух крупных российских компаниях. Описаны подходы к учету культуры на микроуровне. Проведенное исследование демонстрирует, что методика позволяет зафиксировать вариативность культурных профилей как между отраслями, так и внутри компаний, подтверждая отсутствие универсального «идеального» типа культуры и обосновывая важность ее адаптации под специфику деятельности и формальные институты, действующие в компании.

The article presents an institutional approach to the study of corporate culture at the firm level. The study fills a gap arising from the lack of a systematic approach to measuring firm culture that would be comparable with macro-level models and take into account the specific features of the Russian business context. The paper provides a critical analysis of existing evolutionary and discrete methods for measuring corporate culture and describes a methodology for assessing a firm’s cultural code. It sets out the characteristics of the corporate culture model and the results of its testing in two large Russian companies. The article also discusses approaches to incorporating culture at the micro level. The findings demonstrate that the proposed methodology makes it possible to capture variation in cultural profiles both across industries and within firms, confirming the absence of a universal “ideal” type of culture and underscoring the importance of adapting culture to the specifics of a firm’s activities and to the formal institutions operating within the company.

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The authors declare that there are no conflicts of interest present.