voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2025-4-55-93voprecotest-5183Research ArticleМИКРОЭКОНОМИКАMICROECONOMICSМодуляризация и контроль в платформенных механизмах управления трансакциямиModularization and control in governance structures of digital platforms: A case study of ride-hailing platformshttps://orcid.org/0000-0001-5546-3166ГелисхановИ. З.GeliskhanovI. Z.

Гелисханов Ислам Зелимханович, исследователь департамента прикладной экономики факультета экономических наук и Института анализа предприятий и рынков; исследователь экономического факультета; руководитель направления по цифровой экономике и ­новым производственным технологиям Блока цифровизации

Москва

Islam Z. Geliskhanov

Moscow

cmcspec@gmail.comНациональный исследовательский университет «Высшая школа экономики»; Московский государственный университет имени М. В. Ломоносова; Государственная корпорация по атомной энергии «Росатом»РоссияHSE University; Lomonosov Moscow State University; The State Atomic Energy Corporation “ROSATOM”Russian Federation202502042025045593Copyright © Voprosy Ekonomiki, NP, 20252025Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/5183

На протяжении многих лет внимание исследователей привлекает разнообразие гибридных механизмов управления трансакциями. «Созидательное разрушение» рынков под воздействием цифровых платформ повышает актуальность анализа преобразований. На основании результатов эмпирического исследования в 2022—2024 гг. описана трансформация процессов создания стоимости на рынке услуг такси в России, а также проанализированы изменения в составе основных участников этой отрасли и реализуемых ими функций. Показано, что важнейшим фактором преобразования российского рынка услуг такси стало изменение механизмов управления трансакциями на основе модуляризации компонентов цепочек создания стоимости, которое исключает их функционирование вне контроля цифровой платформы. Значимость цифровых технологий в процессе созидательного разрушения не следует переоценивать: главным инструментом преобразования рынков выступают новые платформенные модели управления и контроля.

The variety of hybrid governance structures has attracted the attention of researchers for many years. “Creative destruction” of markets under the influence of digital platforms increases the relevance of analyzing the process of transformation. Based on the results of the empirical study in 2022—2024, the transformation of the value creation organization in the market of taxi services in Russia has been described. The article also analyzes changes in the structure of the main participants in this industry and their functions. It is shown that the most important factor in the transformation of the Russian taxi services market was the change of governance structures based on the modularization of value chain components, which excludes their functioning outside the control of the digital platform. The importance of digital technologies in the process of creative destruction should not be overestimated: new platform models of governance and control are the main tool of market transformation.

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The authors declare that there are no conflicts of interest present.