voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2024-3-43-72voprecotest-4724Research ArticleМИКРОЭКОНОМИКАMICROECONOMICSНестандартные формы потребления: сравнительный анализNonstandard consumption forms: A comparative analysishttps://orcid.org/0000-0003-0152-1396РадаевВ. В.RadaevV. V.

Радаев Вадим Валерьевич - д. э. н., проф., руководитель Лаборатории экономико-социологических исследований НИУ ВШЭ, первый проректор НИУ ВШЭ.

Москва

Vadim V. Radaev

Moscow

radaev@hse.ruНациональный исследовательский университет «Высшая школа экономики»РоссияAuthor affiliation: HSE UniversityRussian Federation202410032024034372Copyright © Voprosy Ekonomiki, NP, 20242024Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/4724

Введено понятие нестандартных форм потребления, которые принципиально отличаются от обычного следования собственным экономическим интересам. На основе предшествующих специальных исследований проведен сравнительный анализ пяти форм такого потребления — панического, импульсивного, компульсивного, статусного и этичного. На эмпирическом уровне определен уровень распространенности каждой из этих форм в современной России, выявлены их связи с потребительскими предпочтениями, раскрыты основные факторы возникновения. Для этого используются данные репрезентативного опроса российского населения в возрасте 18 лет и старше, проведенного НИУ ВШЭ в июне—июле 2023 г. в 55 регионах Российской Федерации в формате личного интервью по месту жительства респондентов. Выборка составила 6000 заполненных анкет. При анализе полученных данных, помимо дескриптивной статистики, использованы факторный анализ для структурирования потребительских предпочтений и модели логистической регрессии для выявления основных предикторов нестандартных форм потребления. Обнаружено, что все пять форм поведения коррелируют между собой и характеризуют более активных покупателей. Прослежены значимые связи каждой из этих форм с социально-демографическими показателями, уровнем подушевого дохода, типом поселения, вовлеченностью в онлайн-покупки, характером используемых информационных каналов и уровнем психологического неблагополучия респондентов.

The author introduces a category of nonstandard consumption, which remarkably differs from conventional patterns of pursuing economic self-interests. Based upon previous studies, a comparative analysis of panic, impulsive and compulsive buying as well as status and ethical consumption is conducted. Empirically, spread of these forms of consumption and their associations with the consumer preferences are revealed along with antecedents of each form. Data were collected from a nationwide representative survey of the Russian population aged 18+. The survey was conducted by the HSE University in June—July 2023 in 55 regions of Russia as face-to-face interviews by place of residence. The sample includes 6,000 respondents. Apart from descriptive statistics, factor analysis is used for structuring consumer preferences and logistic regressions are used to estimate the main predictors of nonstandard forms of consumption. It has been revealed that all five forms of nonstandard consumption are associated at a high level of significance and characterize more active groups of consumers. Significant relations of each consumption form are investigated with the social and demographic parameters, per capita income, types of residence, involvement into online shopping, use of various information channels, and the level of psychological distress.

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The authors declare that there are no conflicts of interest present.