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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprecotest</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Ekonomiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0042-8736</issn><publisher><publisher-name>Voprosy Ekonomiki, NP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32609/0042-8736-2012-10-52-75</article-id><article-id custom-type="elpub" pub-id-type="custom">voprecotest-469</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВОПРОСЫ ТЕОРИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ISSUES OF THEORY</subject></subj-group></article-categories><title-group><article-title>Нормативная теория рационального выбора: прошлое, настоящее и будущее</article-title><trans-title-group xml:lang="en"><trans-title>Normative Rational Choice Theory: Past, Present, and Future</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хэндс</surname><given-names>У.</given-names></name><name name-style="western" xml:lang="en"><surname>Hands</surname><given-names>W.</given-names></name></name-alternatives><bio xml:lang="ru"><p>профессор факультета экономики, Университет Пьюжет-Саунда, Такома (штат Вашингтон, США)</p></bio><email xlink:type="simple">hands@pugetsound.edu</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Университет Пьюжет-Саунда, Такома (штат Вашингтон, США)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>University of Puget Sound (Tacoma, WA, USA)</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2012</year></pub-date><pub-date pub-type="epub"><day>20</day><month>10</month><year>2012</year></pub-date><volume>0</volume><issue>10</issue><fpage>52</fpage><lpage>75</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Voprosy Ekonomiki, NP, 2012</copyright-statement><copyright-year>2012</copyright-year><copyright-holder xml:lang="ru">Voprosy Ekonomiki, NP</copyright-holder><copyright-holder xml:lang="en">Voprosy Ekonomiki, NP</copyright-holder><license xlink:href="https://www.vopreco.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.vopreco.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.vopreco.ru/jour/article/view/469">https://www.vopreco.ru/jour/article/view/469</self-uri><abstract><p>В статье показано, что теорию рационального выбора нужно понимать как нормативную, предписывающую, а не дескриптивную теорию экономического поведения. Такая интерпретация позволяет констатировать «нормативный поворот» в кономической науке, когда рациональный выбор не воспринимается более в качестве адекватного описания экономической деятельности большинством ученых. Кроме того, автор стремится отделить «нормативное» начало от этического смысла, который обычно придается ему в экономической науке, и показать, каковы перспективы нормативного поворота в свете современного развития поведенческой и экспериментальной экономики.</p></abstract><trans-abstract xml:lang="en"><p>The paper shows that the theory of rational choice should be better understood as a normative, prescriptive, and not as a descriptive theory of human behavior. Such an interpretation amounts to claiming that there is a «normative turn» in economics. This turn means that the majority of economists no longer regards rational choice theory as an adequate description of economic activity. The author also tries to free the normative issues from ethical meanings that are commonly attributed to it in economic theory. Perspectives of the normative turn in the context of a recent development of behavioral and experimental economics are also discussed.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>теория рационального выбора</kwd><kwd>нормативная экономическая наука</kwd><kwd>поведенческие аномалии</kwd><kwd>экономическая теория благосостояния</kwd></kwd-group><kwd-group xml:lang="en"><kwd>rational choice theory</kwd><kwd>normative economics</kwd><kwd>behavioral anomalies</kwd><kwd>welfare economics</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Allais M. (1979). The Foundations of a Positive Theory of Choice Involving Risk and a Criticism of the Postulates and Axioms of the American School // Expected Utility Hypothesis and the Allais Paradox / M. 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