voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2022-9-125-138voprecotest-3887Research ArticleРЕГИОНАЛЬНАЯ ЭКОНОМИКАREGIONAL ECONOMYТуристский потенциал российских территорий: позиция муниципальных органов властиThe tourist potential of Russian territories: View from the municipal levelhttps://orcid.org/0000-0002-3031-4575РогачО. В.RogachO. V.

Рогач Ольга Владимировна, к. соц. н., доцент кафедры информационных технологий в государственном управлении

Москва

Olga V. Rogach

Moscow

rogach16@mail.ruhttps://orcid.org/0000-0002-8958-4561ФроловаЕ. В.FrolovaE. V.

Фролова Елена Викторовна, д. соц. н., проф. департамента социологии

Москва

Elena V. Frolova

Moscow

efrolova06@mail.ruhttps://orcid.org/0000-0003-4617-4703МедведеваН. В.MedvedevaN. V.

Медведева Наталия Владимировна, к. соц. н., доцент факультета управления

Москва

Natalia V. Medvedeva

Moscow

nmedvedeva1984@mail.ruМИРЭА—Российский технологический университетРоссияMIREA—Russian Technological UniversityRussian FederationФинансовый университет при Правительстве РФРоссияFinancial University under the Government of the Russian FederationRussian FederationРоссийский государственный социальный университетРоссияRussian State Social UniversityRussian Federation20220609202209125138Copyright © Voprosy Ekonomiki, NP, 20222022Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/3887

В работе рассматривается развитие туристского потенциала российских территорий как комплекса туристских ресурсов, обеспечивающих формирование и удовлетворение потребностей потенциальных туристов. Ключевым методом исследования выступил опрос руководителей муниципалитетов РФ. Анализ позволил выявить противоречие между уверенностью руководителей муниципалитетов в наличии туристского потенциала их территории и отсутствием базовых туристских ресурсов в их оценках. В региональном разрезе для большинства территорий характерна нехватка финансовых средств, частных инвестиций и поддержки со стороны спонсоров и меценатов. При этом власть видит проблемы формирования туристского потенциала в моделях поведения населения: недостатке предпринимательской активности и низком платежеспособном спросе на продукты внутреннего туризма. Результаты исследования показали существование устойчивой зависимости между поддержкой властных инициатив со стороны местного сообщества и наличием у органов власти ресурсов для повышения туристической привлекательности российских территорий.

The article examines the development of the tourist potential of Russian territories as a complex of tourist resources that ensure the formation and satisfaction of the needs of potential tourists. The key research method was a survey of heads of municipalities of the Russian Federation. The study has revealed a contradiction between the confidence of municipal leaders in the presence of the tourist potential on their territory and the lack of basic tourist resources in detailed assessments. In the regional context, most territories show a lack of financial resources, private investment, support from sponsors and patrons. At the same time, the authorities identify the problems of the formation of tourist potential in the population’s behavior patterns: the lack of entrepreneurial activity and low effective demand for domestic tourist products. The results of the study show the presence of a stable correlation relationship between the support of government initiatives on the part of the local community and the availability of resources for the government to develop the tourist attractiveness of Russian territories.

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The authors declare that there are no conflicts of interest present.