voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2020-7-108-126voprecotest-2946Research ArticleИНСТИТУЦИОНАЛЬНЫЕ ИССЛЕДОВАНИЯINSTITUTIONAL STUDIESСуществует ли региональная социокультурная специфика в России? Возможности использования социокультурного подхода в экономикеIs there a regional culture in Russia? Opportunities of using a sociocultural approach in economicshttps://orcid.org/0000-0002-3613-7004БрызгалинВ. А.BryzgalinV. A.

Брызгалин Виктор Аркадьевич, вед. специалист отдела прикладных исследований Института национальных проектов, аспирант экономического факультета МГУ

Москва

Viktor A. Bryzgalin 

Moscow 

v.bryzgalin@inp.ruhttps://orcid.org/0000-0003-1327-1048НикишинаЕ. Н.NikishinaЕ. N.

Никишина Елена Николаевна, к. э. н., директор по стратегическому развитию Института национальных проектов, доцент экономического факультета МГУ

Москва

Еlena N. Nikishina 

Moscow 

enikishina@inp.ruИнститут национальных проектов; МГУ имени М. В. ЛомоносоваРоссияInstitute for National Projects; Lomonosov Moscow State UniversityRussian Federation20200707202007108126Copyright © Voprosy Ekonomiki, NP, 20202020Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/2946

Проанализированы различия между российскими регионами по социокультурным характеристикам Г. Хофстеде. Кратко рассмотрены наиболее распространенные подходы к измерению культуры, а также опыт использования методологии Хофстеде для проведения кросс-региональных исследований в других странах и в России. Рассмотрены основные методологические сложности социокультурных измерений на региональном уровне, предложены подходы к их преодолению. На основе опроса студентов в 27 российских вузах зафиксированы межрегиональные различия по характеристикам индивидуализма и избегания неопределенности. Регионы Поволжья оказались более коллективистскими относительно других регионов, по мере движения на восток индивидуализм увеличивается (наиболее индивидуалистичны Сибирь и Дальний Восток). Результат устойчив в разных эконометрических моделях. Обсуждаются возможности использования региональных социокультурных особенностей на практике и перспективные направления дальнейших исследований.

The paper investigates cross-cultural differences across Russian regions using the methodology of G. Hofstede. First, it discusses the most common approaches in measuring culture and the application of the Hofstede methodology in subnational studies. It identifies the critical issues in measuring culture at the regional level and suggests several strategies to address them. Secondly, the paper introduces subregional data on individualism and uncertainty avoidance using a survey of students across 27 Russian universities. The data allow to establish geographical patterns of individualism in Russia. It is demonstrated that collectivism is most prevalent in the Volga region, while individualism characteristic becomes stronger towards the Far East. The findings are robust to the inclusion of various controls and different specifications of the regression model. Finally, the paper provides a discussion about the potential of applying the sociocultural approach in economics.

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The authors declare that there are no conflicts of interest present.