voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2016-12-104-128voprecotest-263Research ArticleВОПРОСЫ ТЕОРИИISSUES OF THEORYВыбор аддиктивного поведения: соблазны, риски и самоконтрольChoice of addictive behavior: Temptation, risks, and self-controlБукинК. А.BukinK.

к.  ф.-м.  н., доцент департамента теоретической экономики факультета экономических наук Национального исследовательского университета «Высшая школа экономики» (НИУ ВШЭ) (Москва)

kbukin@hse.ruЛевинМ. И.LevinM.

д.  э.  н., проф. департамента теоретической экономики факультета экономических наук НИУ ВШЭ, завкафедрой микроэкономики экономического факультета РАНХиГС (Москва)

noemail@neicon.ruШиловаН. В.ShilovaN.

к.  э.  н., доцент кафедры микроэкономики экономического факультета РАНХиГС, старший преподаватель департамента теоретической экономики факультета экономических наук НИУ ВШЭ (Москва)

noemail@neicon.ruНациональный исследовательский университет «Высшая школа экономики» (НИУ ВШЭ)РоссияNational Research University Higher School of EconomicsRussian FederationНИУ ВШЭ; РАНХиГСРоссияNational Research University Higher School of Economics; Russian Presidential Academy of National Economy and Public AdministrationRussian Federation201620122016012104128Copyright © Voprosy Ekonomiki, NP, 20162016Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/263

В статье анализируются исследования потребительского выбора аддиктивных товаров (товаров привыкания). Даны краткий ретроспективный обзор истории этих исследований и подробный разбор современных работ в русле теории выбора, учитывающей эволюцию предпочтений во времени при наличии аддикции. Такие предпочтения ведут к отклонению поведения нормального агента от рациональности под влиянием искушений, привыкания, стремления иметь больший выбор и др.

Today there are several common approaches to the study of addictive consumer choice. However, one of the existing approaches is often overlooked due to its complexity. This article aims to fill this gap. We start with a brief retrospective overview of the history of the issue and proceed by a detailed analysis of current research in the field of choice theory which takes into account the evolution of preferences over time in the presence of addiction. These preferences lead to deviation of a rational consumer from rationality under the influence of temptation, addiction, desire to have a greater choice etc.

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International Economic Review, Vol. 15, No. 3, pp. 786-797.McKenzie R. B. (1979). The non-rational domain and the limits of economic analysis. Southern Economic Journal, Vol. 46, No. 1, pp. 145-157.McKenzie R. B. (1979). The non-rational domain and the limits of economic analysis. Southern Economic Journal, Vol. 46, No. 1, pp. 145-157.McKenzie R. B. (1979). The non-rational domain and the limits of economic analysis. Southern Economic Journal, Vol. 46, No. 1, pp. 145-157.McKenzie R. B. (1979). The non-rational domain and the limits of economic analysis. Southern Economic Journal, Vol. 46, No. 1, pp. 145-157.McLellan A. T., Lewis D. C., O’Brien C. P., Kleber H. D. (2000). Drug dependence, a chronic medical illness: Implications for treatment, insurance, and outcomes evaluation. JAMA, Vol. 284, No. 13, pp. 1689-1695.McLellan A. T., Lewis D. C., O’Brien C. P., Kleber H. D. (2000). Drug dependence, a chronic medical illness: Implications for treatment, insurance, and outcomes evaluation. JAMA, Vol. 284, No. 13, pp. 1689-1695.McLellan A. T., Lewis D. C., O’Brien C. P., Kleber H. D. (2000). Drug dependence, a chronic medical illness: Implications for treatment, insurance, and outcomes evaluation. JAMA, Vol. 284, No. 13, pp. 1689-1695.McLellan A. T., Lewis D. C., O’Brien C. P., Kleber H. D. (2000). Drug dependence, a chronic medical illness: Implications for treatment, insurance, and outcomes evaluation. JAMA, Vol. 284, No. 13, pp. 1689-1695.O’Donoghue T., Rabin M. (1999a). Addiction and self control. In: J. Elster (ed.). Addiction: Entries and exits. N. Y.: Russell Sage Foundation, pp. 169-206.O’Donoghue T., Rabin M. (1999a). Addiction and self control. In: J. Elster (ed.). Addiction: Entries and exits. N. Y.: Russell Sage Foundation, pp. 169-206.O’Donoghue T., Rabin M. (1999a). Addiction and self control. In: J. Elster (ed.). Addiction: Entries and exits. N. Y.: Russell Sage Foundation, pp. 169-206.O’Donoghue T., Rabin M. (1999a). Addiction and self control. In: J. Elster (ed.). Addiction: Entries and exits. N. Y.: Russell Sage Foundation, pp. 169-206.O’Donoghue T., Rabin M. (1999b). Doing it now or later. American Economic Review, Vol. 89, No. 1, pp. 103-124.O’Donoghue T., Rabin M. (1999b). Doing it now or later. American Economic Review, Vol. 89, No. 1, pp. 103-124.O’Donoghue T., Rabin M. (1999b). Doing it now or later. American Economic Review, Vol. 89, No. 1, pp. 103-124.O’Donoghue T., Rabin M. (1999b). Doing it now or later. American Economic Review, Vol. 89, No. 1, pp. 103-124.O’Donoghue T., Rabin M. (2000). The economics of immediate gratification. Journal of Behavioral Decision Making, Vol. 13, No. 2, pp. 233.O’Donoghue T., Rabin M. (2000). The economics of immediate gratification. Journal of Behavioral Decision Making, Vol. 13, No. 2, pp. 233.O’Donoghue T., Rabin M. (2000). The economics of immediate gratification. Journal of Behavioral Decision Making, Vol. 13, No. 2, pp. 233.O’Donoghue T., Rabin M. (2000). The economics of immediate gratification. Journal of Behavioral Decision Making, Vol. 13, No. 2, pp. 233.Phelps E. S., Pollak R. A. (1968). On second-best national saving and game-equilibrium growth. Review of Economic Studies, Vol. 35, No. 2, pp. 185-199.Phelps E. S., Pollak R. A. (1968). On second-best national saving and game-equilibrium growth. Review of Economic Studies, Vol. 35, No. 2, pp. 185-199.Phelps E. S., Pollak R. A. (1968). On second-best national saving and game-equilibrium growth. Review of Economic Studies, Vol. 35, No. 2, pp. 185-199.Phelps E. S., Pollak R. A. (1968). On second-best national saving and game-equilibrium growth. Review of Economic Studies, Vol. 35, No. 2, pp. 185-199.Phlips L., Spinnewyn F. (1982). Rationality versus myopia in dynamic demand systems In: R. L. Basman, G. F. Rhodes Jr. (eds.). Advances in econometrics. Greenwich: JAI Press, pp. 3-33.Phlips L., Spinnewyn F. (1982). Rationality versus myopia in dynamic demand systems In: R. L. Basman, G. F. Rhodes Jr. (eds.). Advances in econometrics. Greenwich: JAI Press, pp. 3-33.Phlips L., Spinnewyn F. (1982). Rationality versus myopia in dynamic demand systems In: R. L. Basman, G. F. Rhodes Jr. (eds.). Advances in econometrics. Greenwich: JAI Press, pp. 3-33.Phlips L., Spinnewyn F. (1982). Rationality versus myopia in dynamic demand systems In: R. L. Basman, G. F. Rhodes Jr. (eds.). Advances in econometrics. Greenwich: JAI Press, pp. 3-33.Pollak R. A. (1975). The intertemporal cost of living index. Annals of Economic and Social Measurement, Vol. 4, No. 1, pp. 179-198.Pollak R. A. (1975). The intertemporal cost of living index. Annals of Economic and Social Measurement, Vol. 4, No. 1, pp. 179-198.Pollak R. A. (1975). The intertemporal cost of living index. Annals of Economic and Social Measurement, Vol. 4, No. 1, pp. 179-198.Pollak R. A. (1975). The intertemporal cost of living index. Annals of Economic and Social Measurement, Vol. 4, No. 1, pp. 179-198.Schelling T. C. (1984). Self-command in practice, in policy, and in a theory of rational choice. American Economic Review, Vol. 74, No. 2, pp. 1-56.Schelling T. C. (1984). Self-command in practice, in policy, and in a theory of rational choice. American Economic Review, Vol. 74, No. 2, pp. 1-56.Schelling T. C. (1984). Self-command in practice, in policy, and in a theory of rational choice. American Economic Review, Vol. 74, No. 2, pp. 1-56.Schelling T. C. (1984). Self-command in practice, in policy, and in a theory of rational choice. American Economic Review, Vol. 74, No. 2, pp. 1-56.Spinnewyn F. (1981). Rational habit formation. European Economic Review, Vol. 15, No. 1, pp. 91-109.Spinnewyn F. (1981). Rational habit formation. European Economic Review, Vol. 15, No. 1, pp. 91-109.Spinnewyn F. (1981). Rational habit formation. European Economic Review, Vol. 15, No. 1, pp. 91-109.Spinnewyn F. (1981). Rational habit formation. European Economic Review, Vol. 15, No. 1, pp. 91-109.Stigler G. J., Becker G. S. (1977). De gustibus non est disputandum. American Economic Review, Vol. 67, No. 2, pp. 76-90.Stigler G. J., Becker G. S. (1977). De gustibus non est disputandum. American Economic Review, Vol. 67, No. 2, pp. 76-90.Stigler G. J., Becker G. S. (1977). De gustibus non est disputandum. American Economic Review, Vol. 67, No. 2, pp. 76-90.Stigler G. J., Becker G. S. (1977). De gustibus non est disputandum. American Economic Review, Vol. 67, No. 2, pp. 76-90.Strotz R. H. (1955). Myopia and inconsistency in dynamic utility maximization. Econometrica, Vol. 23, No. 3, pp. 165-180.Strotz R. H. (1955). Myopia and inconsistency in dynamic utility maximization. Econometrica, Vol. 23, No. 3, pp. 165-180.Strotz R. H. (1955). Myopia and inconsistency in dynamic utility maximization. Econometrica, Vol. 23, No. 3, pp. 165-180.Strotz R. H. (1955). Myopia and inconsistency in dynamic utility maximization. Econometrica, Vol. 23, No. 3, pp. 165-180.Suranovic S. M., Goldfarb R. S., Leonard T. C. (1999). An economic theory of cigarette addiction. Journal of Health Economics, Vol. 18, No. 1, pp. 1-29. Thaler R. H., Shefrin H. M. (1981). An Economic Theory of Self-Control. Journal of Political Economy, Vol. 89, No. 2, pp. 392-406. Winston G. C. (1980). Addiction and backsliding: A theory of compulsive consumption. Journal of Economic Behavior & Organization, Vol. 1, No. 4, pp. 295-324.Suranovic S. M., Goldfarb R. S., Leonard T. C. (1999). An economic theory of cigarette addiction. Journal of Health Economics, Vol. 18, No. 1, pp. 1-29. Thaler R. H., Shefrin H. M. (1981). An Economic Theory of Self-Control. Journal of Political Economy, Vol. 89, No. 2, pp. 392-406. Winston G. C. (1980). Addiction and backsliding: A theory of compulsive consumption. Journal of Economic Behavior & Organization, Vol. 1, No. 4, pp. 295-324.Suranovic S. M., Goldfarb R. S., Leonard T. C. (1999). An economic theory of cigarette addiction. Journal of Health Economics, Vol. 18, No. 1, pp. 1-29. Thaler R. H., Shefrin H. M. (1981). An Economic Theory of Self-Control. Journal of Political Economy, Vol. 89, No. 2, pp. 392-406. Winston G. C. (1980). Addiction and backsliding: A theory of compulsive consumption. Journal of Economic Behavior & Organization, Vol. 1, No. 4, pp. 295-324.Suranovic S. M., Goldfarb R. S., Leonard T. C. (1999). An economic theory of cigarette addiction. Journal of Health Economics, Vol. 18, No. 1, pp. 1-29. Thaler R. H., Shefrin H. M. (1981). An Economic Theory of Self-Control. Journal of Political Economy, Vol. 89, No. 2, pp. 392-406. Winston G. C. (1980). Addiction and backsliding: A theory of compulsive consumption. Journal of Economic Behavior & Organization, Vol. 1, No. 4, pp. 295-324.

The authors declare that there are no conflicts of interest present.