voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2019-8-145-160voprecotest-2365Research ArticleРАЗМЫШЛЕНИЯ НАД КНИГОЙREFLECTIONS ON THE BOOKПоведенческая история поведенческой экономики. (О книге Р. Талера «Новая поведенческая экономика»)The making of behavioral economics: A subjective view (On the book by R. Thaler “Misbehaving. The making of behavioral economics”)https://orcid.org/0000-0003-0110-8059АвтономовЮ. В.AvtonomovYu. V.

Автономов Юрий Владимирович - кандидат экономических наук, доцент департамента теоретической экономики.

Москва

Moscow

yavtonomov@hse.ruНациональный исследовательский университет «Высшая школа экономики»РоссияNational Research University Higher School of EconomicsRussian Federation20190408201908145160Copyright © Voprosy Ekonomiki, NP, 20192019Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/2365

Начав свой путь с активного противостояния стандартной (неоклассической) экономической теории, к настоящему времени поведенческая экономика завоевала широкое академическое признание, проникнув в мейнстрим экономической науки. Широкое использование поведенческих подходов и идей в проведении государственной (и не только) политики получило название «либеральный патернализм», и, пожалуй, больше всех для его становления и популяризации сделал лауреат Нобелевской премии 2017 г. по экономике и бывший советник президента Б. Обамы — Ричард Талер. В статье дан обзор его вышедшей в русском переводе книги «Новая поведенческая экономика».

Having started from actively opposing standard (neoclassical) economics, behavioral economics has, by now, reached quite wide academic recognition, having become a part of the mainstream economics itself. Broad usage of behavioral ideas and approaches in government (and corporate) policy has been named “liberal paternalism” and Richard Thaler, the 2017 Nobel prize winner and former adviser to president Barack Obama has probably contributed more to developing and popularizing it than anyone else. This paper offers a review of his book “Misbehaving” (its Russian translation was published in 2017).

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The authors declare that there are no conflicts of interest present.