voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2019-8-30-44voprecotest-2358Research ArticleМЕЖДУНАРОДНАЯ ТОРГОВЛЯINTERNATIONAL TRADEВлияние новостного освещения России в СМИ на экспортно-импортную деятельностьThe impact of news coverage of Russia in the media on export—import activitieshttps://orcid.org/0000-0002-3381-6116ФедороваЕ. А.FedorovaElena A.

Федорова Елена Анатольевна - доктор экономических наук, профессор Департамента корпоративных финансов и корпоративного управления ФУ Правительстве РФ; профессор факультета экономических наук НИУ ВШЭ.

Москва

ecolena@mail.ruhttps://orcid.org/0000-0003-0348-8323МусиенкоС. О.MusienkoSvetlana O.

Мусиенко Светлана Олеговна - кандидат экономических наук, ассистент Департамента корпоративных финансов и корпоративного управления.

Москва

som090788@yandex.ruhttps://orcid.org/0000-0003-4070-3715ДеминИ. С.DeminIgor S.

Демин Игорь Святославович - доктор экономических наук, профессор Департамента анализа данных, принятия решений и финансовых технологий.

Москва

ig.demin@gmail.comФедоровФ. Ю.FedorovFedor Yu.

Федоров Федор Юрьевич – консультант.

Москва

Moscow

fedorovfedor92@mail.ruhttps://orcid.org/0000-0003-1692-5166АфанасьевД. О.AfanasyevDmitriy O.

Афанасьев Дмитрий Олегович - архитектор информационных систем.

Москва

Moscow

dmafanasyev@gmail.comФинансовый университет при Правительстве РФ; Национальный исследовательский университет «Высшая школа экономики»РоссияFinancial University under the Government of the Russian Federation; National Research University Higher School of EconomicsRussian FederationФинансовый университет при Правительстве РФРоссияFinancial University under the Government of the Russian FederationRussian FederationФинансовый университет при Правительстве РФРоссияRedSys, LLCRussian FederationФинансовый университет при Правительстве РФРоссияGreenatom, JSCRussian Federation201904082019083044Copyright © Voprosy Ekonomiki, NP, 20192019Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/2358

После введения санкций против России объем как экспорта, так и импорта в стране резко сократился. Цель исследования — выявить возможное влияние новостной информации с учетом ее эмоциональной окраски на объем внешней торговли России в период действия санкций. Эмпирическая база исследования включала новостные тексты агентства Thomson Reuters с начала 2012 по май 2018 г. и показатели экспорта и импорта России. С помощью методов текстового анализа (сентимент-анализ на базе словаря NRC Word-Emotion Association Lexicon и расчет семантического расстояния между словами) и эконометрического моделирования было изучено влияние тональности новостей о России за период с марта 2014 по май 2018 г. В результате исследования установлено наличие зависимости между отдельными признаками тональности новостных сообщений о России и объемом ее экспортно-импортных операций. Показано, что санкционное давление создает негативный репутационный фон вокруг России, который снижает ее привлекательность как партнера по внешней торговле для других стран.

After the introduction of sanctions against Russia, the volume of both exports and imports in the country fell sharply. The purpose of the study is to identify the possible impact of news information, taking into account its emotional color, on the volume of foreign trade of Russia during the sanctions period. The empirical base of the study included news texts of Thomson Reuters Agency from the beginning of 2012 to may 2018 and indicators of export and import of Russia. Using the methods of text analysis (sentiment-analysis based on NRC Word-Emotion Association Lexicon and calculating the semantic distance between words) and econometric modelling, the influence of the tone of news about Russia for the period from March 2014 to May 2018 was studied. As a result of the study, it has been found that there is a relationship between the content of news reports about Russia and the volume of its export-import operations. Sanctions pressure creates a negative reputational background around Russia, which reduces its attractiveness as a foreign trade partner for other countries.

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The authors declare that there are no conflicts of interest present.