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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprecotest</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Ekonomiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0042-8736</issn><publisher><publisher-name>Voprosy Ekonomiki, NP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32609/0042-8736-2020-8-51-81</article-id><article-id custom-type="elpub" pub-id-type="custom">voprecotest-2339</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВОПРОСЫ ТЕОРИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ISSUES OF THEORY</subject></subj-group></article-categories><title-group><article-title>От трансакционных издержек – к трансакционной ценности: преодолевая фрикционную парадигму</article-title><trans-title-group xml:lang="en"><trans-title>From transaction costs to transaction value: Overcoming the frictional paradigm</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7873-2725</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Фролов</surname><given-names>Д. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Frolov</surname><given-names>D. P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Фролов Даниил Петрович, д. э. н., проф. кафедры экономики и предпринимательства</p></bio><bio xml:lang="en"><p>Daniil P. Frolov</p><p>Volgograd</p></bio><email xlink:type="simple">ecodev@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Волгоградский государственный технический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Volgograd State Technical University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>03</day><month>08</month><year>2020</year></pub-date><volume>0</volume><issue>8</issue><fpage>51</fpage><lpage>81</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Voprosy Ekonomiki, NP, 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Voprosy Ekonomiki, NP</copyright-holder><copyright-holder xml:lang="en">Voprosy Ekonomiki, NP</copyright-holder><license xlink:href="https://www.vopreco.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.vopreco.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.vopreco.ru/jour/article/view/2339">https://www.vopreco.ru/jour/article/view/2339</self-uri><abstract><p>В области изучения трансакционных издержек существует немало догматических концепций и утверждений, сохранившихся под влиянием зависимости от предшествующего развития. К ним относятся догма о трансакцион ных издержках как трениях, догма о непродуктивности трансакций как генератора потерь, Стиглерова версия теоремы Коуза и логика минимизации трансакционных издержек, догма о приоритетности институтов обеспечения низкозатратных трансакций. Перечисленные догмы лежат в основе сложившейся традиции трансакционного анализа — фрикционной парадигмы, которая составляет фундамент неоинституциональной теории. Поэтому сообщество новых институционалистов имплицитно блокирует попытки серьезно пересмотреть эту догматику. В статье обоснована альтернативная доминирующему институциональному дискурсу ценностноориентированная перспектива развития трансакционных исследований на основе возвращения, переосмысления и объединения теорий трансакций Дж. Коммонса, трансакционного сектора Дж. Уоллиса — Д. Норта, трансакционных выгод Т. Сэндлера, Н. Комзы, Т. Эггертссона и трансакционной ценности Э. Заяца — Ц. Олсена. Приводятся аргументы в пользу более широких объяснительных возможностей ценностно-ориентированного трансакционного анализа.</p></abstract><trans-abstract xml:lang="en"><p>The transaction cost economics has accumulated a mass of dogmatic concepts and assertions that have acquired high stability under the influence of path dependence. These include the dogma about transaction costs as frictions, the dogma about the unproductiveness of transactions as a generator of losses, “Stigler—Coase” theorem and the logic of transaction cost minimization, and also the dogma about the priority of institutions providing low-cost transactions. The listed dogmas underlie the prevailing tradition of transactional analysis the frictional paradigm — which, in turn, is the foundation of neo-institutional theory. Therefore, the community of new institutionalists implicitly blocks attempts of a serious revision of this dogmatics. The purpose of the article is to substantiate a post-institutional (alternative to the dominant neo-institutional discourse) value-oriented perspective for the development of transactional studies based on rethinking and combining forgotten theoretical alternatives. Those are Commons’s theory of transactions, Wallis—North’s theory of transaction sector, theory of transaction benefits (T. Sandler, N. Komesar, T. Eggertsson) and Zajac—Olsen’s theory of transaction value. The article provides arguments and examples in favor of broader explanatory possibilities of value-oriented transactional analysis.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>институты</kwd><kwd>институциональная сложность</kwd><kwd>трансакции</kwd><kwd>трансакционные издержки</kwd><kwd>трансакционные выгоды</kwd><kwd>трансакционная ценность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>institutions</kwd><kwd>institutional complexity</kwd><kwd>transactions</kwd><kwd>transaction costs</kwd><kwd>transaction benefits</kwd><kwd>transaction value</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена при финансовой поддержке РФФИ (проект № 18-010-00832).</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алябьев С., Голощапов Д., Клинцов В., Кузнецова Е., Рот Э., Сергиенко Я., Трощенко Ю., Чалабян А., Шуваев А. (2018). 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