The object of the proposed analysis consists in economic transactions carried out in conditions of proximity (spatial, social, normative). Localization of social and economic contacts might have a traditional nature (for example, in the case of Russian obshchina), or it might result from a conscious, reasonable choice of economic agents. In the last case they protect themselves against unpredictable events of the risk society. A model of network capitalism based on both types of local transactions is proposed. The author review a series of concepts allowing to describe localized and personified relations. The only universal concept is that of networks: in it an emphasis is put on structural issues, so, one is able to compare different cases of local interactions. A series of network parameters is discussed. Special attention is paid to social and normative factors of market segmentation. The article considers the problems of teaching economics and management in distant form. The necessity of using such a form is connected with the fact that practical managers and professional economists usually have no opportunities to leave their business for a long time. The distant form of education gives them a chance to combine education with their practical activities. Teaching economics in distant form implies certain methodological problems discussed in the article.