voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2007-6-64-79voprecotest-1613Research ArticleВОПРОСЫ ТЕОРИИISSUES OF THEORYПоведенческая теория - позитивный подход к исследованию экономической деятельностиBehavioral Economics - a Positive Approach to the Analysis of Economic ActionПавловИ.PavlovI.

кандидат экономических наук, преподаватель экономического факультета МГУ имени М. В. Ломоносова, старший научный сотрудник ИЭ РАН

 

МГУ имени М. В. Ломоносова; Институт экономики РАНРоссияLomonosov Moscow State University; Institute of Economics, Russian Academy of SciencesRussian Federation200720062007066479Copyright © Voprosy Ekonomiki, NP, 20072007Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/1613

Автор исследует новое направление в экономической науке - поведенческую теорию, которая представляет собой синтез психологических и экспериментальных подходов с формальным моделированием экономического поведения. В статье анализируются методологические предпосылки и некоторые результаты, полученные в рамках данной теории за последние годы. Прослежены особенности поведенческой экономики в контексте построения теории выбора в условиях риска и неопределенности.

The author considers a new school of economic theory which is called behavioral economics - a synthesis of psychological and experimental approaches to economic analysis with a formal modeling of economic behavior. The article discusses methodological premises of this theory and some of its positive results which have recently been achieved. The specific traits of behavioral economics with respect to the rational choice theory are traced.

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The authors declare that there are no conflicts of interest present.