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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprecotest</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Ekonomiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0042-8736</issn><publisher><publisher-name>Voprosy Ekonomiki, NP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32609/0042-8736-2015-12-138-146</article-id><article-id custom-type="elpub" pub-id-type="custom">voprecotest-152</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>НАУЧНЫЕ СООБЩЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>RESEARCH NOTES</subject></subj-group></article-categories><title-group><article-title>Национальный проект «Доверие»</article-title><trans-title-group xml:lang="en"><trans-title>Trust: A National Project</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Розинская</surname><given-names>Н. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Rozinskaya</surname><given-names>N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.  э.  н., доцент кафедры истории народного хозяйства и экономических учений экономического факультета МГУ имени М. В. Ломоносова (Москва)</p></bio><email xlink:type="simple">rozinskaya@econ.msu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Розинский</surname><given-names>И. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Rozinskiy</surname><given-names>I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>д.  э.  н. (Москва)</p></bio><email xlink:type="simple">ivan.rozinskiy@vtb.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>МГУ имени М. В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Банк ВТБ</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Bank VTB</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2015</year></pub-date><pub-date pub-type="epub"><day>20</day><month>12</month><year>2015</year></pub-date><volume>0</volume><issue>12</issue><fpage>138</fpage><lpage>146</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Voprosy Ekonomiki, NP, 2015</copyright-statement><copyright-year>2015</copyright-year><copyright-holder xml:lang="ru">Voprosy Ekonomiki, NP</copyright-holder><copyright-holder xml:lang="en">Voprosy Ekonomiki, NP</copyright-holder><license xlink:href="https://www.vopreco.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.vopreco.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.vopreco.ru/jour/article/view/152">https://www.vopreco.ru/jour/article/view/152</self-uri><abstract><p>В статье рассматриваются вопросы формирования обобщенного доверия и социального капитала в современной России в условиях внешнего давления. Отмечается низкий уровень доверия, анализируются его экономические, социальные и бытовые последствия, объясняются причины более низкого уровня доверия в нашей стране по сравнению со странами Западной Европы. Рассматривая уровень доверия и социальный капитал общества как экстерналии, авторы делают вывод о необходимости целенаправленного «производства» доверия. В качестве механизма такого «производства» предлагается развитие коллективной благотворительности. Подчеркивается, что для активизации потенциала доверия нужна идейная и символическая опора, связанная с историей данного общества. В качестве таковой предлагается День народного единства, понимаемый как день рождения в России гражданского общества.</p></abstract><trans-abstract xml:lang="en"><p>This article deals with the genesis of general trust and social capital in contemporary Russia, which faces the external pressure. The low level of general trust is noted, its economic, social and everyday life implications are considered, an explanation of Russia’s lower than in western Europe level of trust is provided. Considering society’s level of trust and social capital as externalia, the authors conclude that there is a necessity to "produce" trust intentionally. Promotion of collective charity is proposed as a mechanism of such "production". It is stressed that in order to activate the potential of trust in a society, there is a need for ideological and symbolic basis linked to its history. Russian People’s Unity Day, understood as the birthday of Russian civil society, is proposed to be used in this respect.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>доверие</kwd><kwd>социальный капитал</kwd><kwd>гражданское общество</kwd></kwd-group><kwd-group xml:lang="en"><kwd>trust</kwd><kwd>social capital</kwd><kwd>civil society</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Клямкин И. (ред.) (2007). Российское государство: вчера, сегодня, завтра. М.: Новое издательство</mixed-citation><mixed-citation xml:lang="en">Klyamkin I. (2007). Russian state: Yesterday, today, tomorrow. Moscow: New Publishing. (In Russian).</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Костомаров Н. И. (2008). Смутное время Московского государства в начале XVII столетия. 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