voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2015-12-85-106voprecotest-149Research ArticleВОПРОСЫ ТЕОРИИISSUES OF THEORYМиф о «культурном коде» в экономических исследованияхThe Myth of the "Culture Code" in Economic ResearchТамбовцевВ. Л.TambovtsevV.

д.  э.  н., проф., главный научный сотрудник экономического факультета МГУ имени М.  В. Ломоносова (Москва)

vitalytambovtsev@gmail.comМГУ имени М. В. ЛомоносоваРоссияLomonosov Moscow State UniversityRussian Federation20152012201501285106Copyright © Voprosy Ekonomiki, NP, 20152015Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/149

Статья посвящена критическому анализу современного подхода к включению фактора культуры в экономические исследования. Национальная культура в этих исследованиях рассматривается как реифицированная сущность, измеряемая социетальными ценностями, и часто трактуется в различных контекстах как «культурный код». В статье обсуждаются работы, в которых такое понимание опровергается, и предлагается альтернативная методология экономического анализа культурных феноменов: каждая массовая культурная практика должна изучаться отдельно, и всякий раз следует проводить анализ выгод и издержек всех вовлеченных в конкретные процессы лиц.

The paper is devoted to the critical analysis of today’s mainstream approach to the inclusion of the factor of culture in economic research. National culture is treated in this framework as a reified entity measured by societal values and is persistently included as a "culture code" throughout different contexts. The paper presents evidence contradicting this treatment, and an alternative methodology for economic analysis of cultural phenomena is suggested, namely that each mass cultural practice should be analyzed on a "case-by-case" basis, comparing stakeholders’ costs and benefits.

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The authors declare that there are no conflicts of interest present.