voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2011-2-50-74voprecotest-1228Research ArticleВОПРОСЫ ТЕОРИИISSUES OF THEORYНейролингвистический подход к перформативности в экономической наукеA Neurolinguistic Approach to Performativity in EconomicsХерман-ПилатК.Herrmann-PillathC.

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Франкфуртская школа финансов и управленияГерманияFrankfurt School of Finance and ManagementGermany201120022011025074Copyright © Voprosy Ekonomiki, NP, 20112011Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/1228

Почему институты реальны? В социологии для объяснения этого недавно появилась идея перформативности, заимствованная из философии языка. Автор предлагает нейролингвистический подход к перформативности, основанный на теории институтов Дж. Серла, особенно на предложенном им понятии статусной функции и его объяснении следования правилам как нейрофизиологической предрасположенности. В статье показано, что установление статусной функции - это перформативный акт. Автор применяет идею понятийного смешения, заимствованную из когнитивной науки, к статусной функции и показывает, как эти идеи можно применить к эмпирическому исследованию перформативности на финансовых рынках. Он также выстраивает базовый нейрофизиологический контекст, следуя когнитивной теории метафоры и используя эмпирические иллюстрации из области поведенческих финансов и нейроэкономики.

What makes institutions "real"? One central notion has been emerging recently in sociology, which is ‘performativity’, a term borrowed from the philosophy of language. The author proposes a neurolinguistic approach to performativity that is based on John Searle’s theory of institutions, especially his concept of a "status function" and his explanation of rule-following as a neurophysiological disposition. Positing a status function, the article shows, is a performative act. The author applies the concept of "conceptual blending" borrowed from cognitive science to the status function, and gives empirical applications from the research on performativity in financial markets. He also sketches the underlying neuroscience framework following the neural theory of metaphor, which is illustrated empirically with examples from behavioral finance and neuroeconomics.

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The authors declare that there are no conflicts of interest present.