voprecotestВопросы экономикиVoprosy Ekonomiki0042-8736Voprosy Ekonomiki, NP10.32609/0042-8736-2011-4-78-98voprecotest-1209Research ArticleЭКОНОМИКА И ПСИХОЛОГИЯECONOMICS AND PSYCHOLOGYНовая модель человека для экономической наукиA New Model of Man in EconomicsСторчевойМ.StorchevoyM.

старший преподаватель кафедры стратегического и международного менеджмента

Высшая школа менеджмента СПбГУРоссияGraduate School of Management of St. Petersburg State UniversityRussian Federation201120042011047898Copyright © Voprosy Ekonomiki, NP, 20112011Voprosy Ekonomiki, NPVoprosy Ekonomiki, NPhttps://www.vopreco.ru/jour/about/submissions#copyrightNoticehttps://www.vopreco.ru/jour/article/view/1209

В статье на основе новейших исследований в области поведенческой экономики, науки о высшей нервной деятельности и других дисциплин показывается, как биологические и социальные факторы, взаимодействуя, совместно влияют на реальное поведение человека. Детально рассматриваются различные аффекты и формы нерационального поведения. Предлагаются единые концептуальные рамки, в которых каждая из этих форм поведения становится результатом осознанного или эволюционно обусловленного выбора.

The paper draws on the most recent research in the field of behavioral economics, neuroscience, and other disciplines and shows how biological and social factors interact and co-determine real human behavior. The author considers in detail various affects and forms of non-rational behavior. He proposes a common framework for such analysis, where each of those forms of behavior becomes the result of conscious or evolutionary-driven choice.

поведенческая экономикамодель человекаэволюционная теориярациональностьbehavioral economicsmodel of manevolutionary theoryrationalityReferencesАвтономов В. С. Модель человека в экономической науке. СПб.: Экономическая школа, 1998.Автономов В. С. Модель человека в экономической науке. СПб.: Экономическая школа, 1998.Борев Ю. Бизнес идеальных пропорций: [интервью] // Harvard Business Review (Россия). 2005. Дек.Борев Ю. Бизнес идеальных пропорций: [интервью] // Harvard Business Review (Россия). 2005. Дек.Докинз Р. Эгоистичный ген. М.: Мир, 1993.Докинз Р. Эгоистичный ген. М.: Мир, 1993.Фраймут Й. Страх в работе менеджеров. Харьков: Гуманитарный центр, 2005.Фраймут Й. Страх в работе менеджеров. Харьков: Гуманитарный центр, 2005.Шеллинг Т. Стратегия конфликта. М.: ИРИСЭН, 2007.Шеллинг Т. Стратегия конфликта. М.: ИРИСЭН, 2007.Babiak P., Hare R. D. Snakes in Suits: When Psychopaths Go to Work. N. Y.: HarperCollins, 2006.Babiak P., Hare R. D. Snakes in Suits: When Psychopaths Go to Work. N. Y.: HarperCollins, 2006.Borjas G. Ethnic Capital and Intergenerational Income Mobility // Quarterly Journal of Economics. 1992. Vol. 107, No 1. P. 123-150.Borjas G. Ethnic Capital and Intergenerational Income Mobility // Quarterly Journal of Economics. 1992. Vol. 107, No 1. P. 123-150.Bowers W. J. Student Dishonesty and Its Control in College. N. Y.: Bureau of Applied Social Research, Columbia University, 1964.Bowers W. J. Student Dishonesty and Its Control in College. N. Y.: Bureau of Applied Social Research, Columbia University, 1964.Bowles S. Group Competition, Reproductive Leveling, and the Evolution of Human Altruism // Science. 2006. Vol. 314, No 5805. P. 1569-1572.Bowles S. Group Competition, Reproductive Leveling, and the Evolution of Human Altruism // Science. 2006. Vol. 314, No 5805. P. 1569-1572.Bowles S., Gintis H. The Evolution of Strong Reciprocity: Cooperation in Heterogeneous Populations // Theoretical Population Biology. 2004. Vol. 65, No 1. P. 17-28.Bowles S., Gintis H. The Evolution of Strong Reciprocity: Cooperation in Heterogeneous Populations // Theoretical Population Biology. 2004. Vol. 65, No 1. P. 17-28.Boyd R., Richerson P. Culture and the Evolutionary Process. Chicago: University of Chicago Press, 1985.Boyd R., Richerson P. Culture and the Evolutionary Process. Chicago: University of Chicago Press, 1985.Boyles M., Tilman R. Thorstein Veblen, Edward O. Wilson, and Sociobiology: An Interpretation // Journal of Economic Issues. 1993. Vol. 27, No 4. P. 1195-1218.Boyles M., Tilman R. Thorstein Veblen, Edward O. Wilson, and Sociobiology: An Interpretation // Journal of Economic Issues. 1993. Vol. 27, No 4. P. 1195-1218.Camerer C., Loewenstein P. D. Neuroeconomics: How Neuroscience Can Inform Economics // Journal of Economic Literature. 2005. Vol. 43, No 1. P. 9-64.Camerer C., Loewenstein P. D. Neuroeconomics: How Neuroscience Can Inform Economics // Journal of Economic Literature. 2005. Vol. 43, No 1. P. 9-64.Camille N. et al. The Involvement of the Orbitofrontal Cortex in the Experience of Regret // Science. 2004. Vol. 304, No 5674. P. 1167-1170.Camille N. et al. The Involvement of the Orbitofrontal Cortex in the Experience of Regret // Science. 2004. Vol. 304, No 5674. P. 1167-1170.Cavalli-Sforza L., Feldman M. Cultural Transmission and Evolution: A Quantitative Approach. Princeton: Princeton University Press, 1981.Cavalli-Sforza L., Feldman M. Cultural Transmission and Evolution: A Quantitative Approach. Princeton: Princeton University Press, 1981.Cohen D. Fear, Greed and Panic: the Psychology of the Stock Market. N. Y.: Wiley, 2001.Cohen D. Fear, Greed and Panic: the Psychology of the Stock Market. N. Y.: Wiley, 2001.Cordes С. Veblen's «Instinct of Workmanship», Its Cognitive Foundations, and Some Implications for Economic Theory // Journal of Economic Issues. 2005. Vol. 39, No 1. P. 1-20.Cordes С. Veblen's «Instinct of Workmanship», Its Cognitive Foundations, and Some Implications for Economic Theory // Journal of Economic Issues. 2005. Vol. 39, No 1. P. 1-20.Damasio A. R. Descartes' Error. N. Y.: Putnam, 1994.Damasio A. R. Descartes' Error. N. Y.: Putnam, 1994.De Sousa R. The Rationality of Emotion. Cambridge, MA: MIT Press, 1987.De Sousa R. The Rationality of Emotion. Cambridge, MA: MIT Press, 1987.Easterlin R. Does Economic Growth Improve the Human Lot? Some Empirical Evidence // P. A. David, M. Reder (eds.). Nations and Households in Economic Growth: Essays in Honour of Moses Abramowitz. N. Y.; L.: Academic Press, 1974.Easterlin R. Does Economic Growth Improve the Human Lot? Some Empirical Evidence // P. A. David, M. Reder (eds.). Nations and Households in Economic Growth: Essays in Honour of Moses Abramowitz. N. Y.; L.: Academic Press, 1974.Elster J. Emotions and Economic Theory // Journal of Economic Literature. 1998. Vol. 36, No 1. P. 47-74.Elster J. Emotions and Economic Theory // Journal of Economic Literature. 1998. Vol. 36, No 1. P. 47-74.Frank R. H. Passions within Reason. N. Y.: Norton, 1988.Frank R. H. Passions within Reason. N. Y.: Norton, 1988.Frank R. H., Gilovich T., Regan D. Does Studying Economics Inhibit Cooperation? // Journal of Economic Perspectives. 1993. Vol. 7, No 2. P. 159-171.Frank R. H., Gilovich T., Regan D. Does Studying Economics Inhibit Cooperation? // Journal of Economic Perspectives. 1993. Vol. 7, No 2. P. 159-171.Ghoshal S. Bad Management Theories are Destroying Good Management Practice // Academy of Management Learning & Education. 2005. Vol. 4, No 1. P. 75-91.Ghoshal S. Bad Management Theories are Destroying Good Management Practice // Academy of Management Learning & Education. 2005. Vol. 4, No 1. P. 75-91.Giuliano P. Living Arrangements in Western Europe: Does Cultural Origin Matter? // Journal of the European Economic Association. 2007. Vol. 5, No 5. P. 927-952.Giuliano P. Living Arrangements in Western Europe: Does Cultural Origin Matter? // Journal of the European Economic Association. 2007. Vol. 5, No 5. P. 927-952.Gleason P. American Identity and Americanization // Harvard Encyclopedia of American Ethnic Groups / T. Stephan, O. Ann,Gleason P. American Identity and Americanization // Harvard Encyclopedia of American Ethnic Groups / T. Stephan, O. Ann,H. Oscar (eds.). Cambridge, MA: Harvard University Press, 1980.H. Oscar (eds.). Cambridge, MA: Harvard University Press, 1980.Hagerty M. R., Veenhoven R. Happiness Revisited: Growing Wealth of Nations Does Go with Greater Happiness // Social Indicators Research. 2003. Vol. 64, No 1. P. 1-27.Hagerty M. R., Veenhoven R. Happiness Revisited: Growing Wealth of Nations Does Go with Greater Happiness // Social Indicators Research. 2003. Vol. 64, No 1. P. 1-27.Hirshleifer J. On the Emotions as Guarantors of Threats and Promises // The Latest on the Best: Essays on Evolution and Optimality / J. Dupre (ed.). Cambridge, MA: MIT Press, 1987.Hirshleifer J. On the Emotions as Guarantors of Threats and Promises // The Latest on the Best: Essays on Evolution and Optimality / J. Dupre (ed.). Cambridge, MA: MIT Press, 1987.Kagel J. H., Roth A. E. The Handbook of Experimental Economics. Princeton: Princeton University Press, 1995.Kagel J. H., Roth A. E. The Handbook of Experimental Economics. Princeton: Princeton University Press, 1995.McCabe D. L., Butterfield K., Trevin L. K. Academic Dishonesty in Graduate Business Programs: Prevalence, Causes, and Proposed Action // Academy of Management Learning & Education. 2006. Vol. 5, No 3. P. 294-305.McCabe D. L., Butterfield K., Trevin L. K. Academic Dishonesty in Graduate Business Programs: Prevalence, Causes, and Proposed Action // Academy of Management Learning & Education. 2006. Vol. 5, No 3. P. 294-305.Nowak M. A., Sigmund K. Evolution of Indirect Reciprocity // Nature. 2005. Vol. 437, No 7063. P. 1291-1298.Nowak M. A., Sigmund K. Evolution of Indirect Reciprocity // Nature. 2005. Vol. 437, No 7063. P. 1291-1298.Peukert H. On the Origins of Modern Evolutionary Economics: The Veblen Legend after 100 Years // Journal of Economic Issues. 2001. Vol. 35, No 3. P. 543-555.Peukert H. On the Origins of Modern Evolutionary Economics: The Veblen Legend after 100 Years // Journal of Economic Issues. 2001. Vol. 35, No 3. P. 543-555.Ransom B. Cordes on Veblen's «Instinct of Workmanship»» // Journal of Economic Issues. 2005. Vol. 39, No 4. P. 1061-1064.Ransom B. Cordes on Veblen's «Instinct of Workmanship»» // Journal of Economic Issues. 2005. Vol. 39, No 4. P. 1061-1064.Shefrin H. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing. N. Y.: Oxford University Press, 2002.Shefrin H. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing. N. Y.: Oxford University Press, 2002.Shiv B., Loewenstein G., Bechara A., Damasio H., Damasio A. R. Investment Behavior and the Negative Side of Emotion // Psychological Science. 2005. Vol. 16, No 6. P. 435-439.Shiv B., Loewenstein G., Bechara A., Damasio H., Damasio A. R. Investment Behavior and the Negative Side of Emotion // Psychological Science. 2005. Vol. 16, No 6. P. 435-439.Silk J. B. et al. Chimpanzees are Indifferent to the Welfare of Unrelated Group Members // Nature. 2005. Vol. 437, No 7063. P. 1357-1359.Silk J. B. et al. Chimpanzees are Indifferent to the Welfare of Unrelated Group Members // Nature. 2005. Vol. 437, No 7063. P. 1357-1359.Silk J. B., Alberts S. C., Altmann J. Social Bonds of Female Baboons Enhance Infant Survival // Science. 2003. Vol. 302, No 5648. P. 1231-1234.Silk J. B., Alberts S. C., Altmann J. Social Bonds of Female Baboons Enhance Infant Survival // Science. 2003. Vol. 302, No 5648. P. 1231-1234.Slater A. et al. Newborn Infants' Preference for Attractive Faces: The Role of Internal and External Facial Features // Infancy. 2000. Vol. 1, No 2. P. 265-274.Slater A. et al. Newborn Infants' Preference for Attractive Faces: The Role of Internal and External Facial Features // Infancy. 2000. Vol. 1, No 2. P. 265-274.Slater A., Quinnb P. C. Face Recognition in the Newborn Infant // Infant and Child Development. 2001. Vol. 10, No 1-2. P. 21-24.Slater A., Quinnb P. C. Face Recognition in the Newborn Infant // Infant and Child Development. 2001. Vol. 10, No 1-2. P. 21-24.Sober E., Wilson D. S. Unto Others: The Evolution and Psychology of Unselfish Behavior. Cambridge, MA: Harvard University Press, 1998.Sober E., Wilson D. S. Unto Others: The Evolution and Psychology of Unselfish Behavior. Cambridge, MA: Harvard University Press, 1998.Sobotka T. Is Lowest-low Fertility in Europe Explained by the Postponement of Childbearing? // Population and Development Review. 2004. Vol. 30, No 2. P. 195-220.Sobotka T. Is Lowest-low Fertility in Europe Explained by the Postponement of Childbearing? // Population and Development Review. 2004. Vol. 30, No 2. P. 195-220.Trivers R. As They Would Do to You // Skeptic. 1998. Vol. 6, No 4. P. 81-83.Trivers R. As They Would Do to You // Skeptic. 1998. Vol. 6, No 4. P. 81-83.Trivers R. L. The Evolution of Reciprocal Altruism // Quarterly Review of Biology. 1971. Vol. 46, No 1. P. 35-57.Trivers R. L. The Evolution of Reciprocal Altruism // Quarterly Review of Biology. 1971. Vol. 46, No 1. P. 35-57.Veblen T. B. The Instinct of Workmanship and the Irksomeness of Labor // American Journal of Sociology. 1898. Vol. 4, No 2. P. 187-201.Veblen T. B. The Instinct of Workmanship and the Irksomeness of Labor // American Journal of Sociology. 1898. Vol. 4, No 2. P. 187-201.Warneken F., Tomasello M. Altruistic Helping in Human Infants and Young Chimpanzees // Science. 2006. Vol. 311, No 5765. P. 1301-1303.Warneken F., Tomasello M. Altruistic Helping in Human Infants and Young Chimpanzees // Science. 2006. Vol. 311, No 5765. P. 1301-1303.Where Will They Lead: MBA Student Attitudes about Business and Society / Aspen Institute. 2003. http://www.aspeninstitute.org.Where Will They Lead: MBA Student Attitudes about Business and Society / Aspen Institute. 2003. http://www.aspeninstitute.org.Witt U. Recent Developments in Evolutionary Economics. Aldershot: Edward Elgar, 2008.Witt U. Recent Developments in Evolutionary Economics. Aldershot: Edward Elgar, 2008.Witt U. The Evolving Economy: Essays on the Evolutionary Approach to Economics. Aldershot: Edward Elgar, 2003.Witt U. The Evolving Economy: Essays on the Evolutionary Approach to Economics. Aldershot: Edward Elgar, 2003.Wolozin H. Thorstein Veblen and Human Emotions: An Unfulfilled Prescience // Journal of Economic Issues. 2005. Vol. 39, No 3. P. 727-740.Wolozin H. Thorstein Veblen and Human Emotions: An Unfulfilled Prescience // Journal of Economic Issues. 2005. Vol. 39, No 3. P. 727-740.

The authors declare that there are no conflicts of interest present.