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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprecotest</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Ekonomiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0042-8736</issn><publisher><publisher-name>Voprosy Ekonomiki, NP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32609/0042-8736-2011-7-44-61</article-id><article-id custom-type="elpub" pub-id-type="custom">voprecotest-1172</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНСТИТУЦИОНАЛЬНАЯ ТЕОРИЯ И СОВРЕМЕННЫЙ КАПИТАЛИЗМ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INSTITUTIONAL THEORY AND MODERN CAPITALISM</subject></subj-group></article-categories><title-group><article-title>Гламурный капитализм: логика «сверхновой» экономики</article-title><trans-title-group xml:lang="en"><trans-title>Glamour Capitalism: Logic of "Supernova" Economy</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Иванов</surname><given-names>Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Ivanov</surname><given-names>D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>доктор социологических наук, профессор факультета социологии</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Saint Petersburg State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2011</year></pub-date><pub-date pub-type="epub"><day>20</day><month>07</month><year>2011</year></pub-date><volume>0</volume><issue>7</issue><fpage>44</fpage><lpage>61</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Voprosy Ekonomiki, NP, 2011</copyright-statement><copyright-year>2011</copyright-year><copyright-holder xml:lang="ru">Voprosy Ekonomiki, NP</copyright-holder><copyright-holder xml:lang="en">Voprosy Ekonomiki, NP</copyright-holder><license xlink:href="https://www.vopreco.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.vopreco.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.vopreco.ru/jour/article/view/1172">https://www.vopreco.ru/jour/article/view/1172</self-uri><abstract><p>Статья посвящена анализу новейших тенденций развития постиндустриальной экономики. На основе концепции виртуализации экономики это развитие рассматривается как становление гламурного капитализма - системы, для которой характерно превращение гламура из эстетической формы и специфического стиля жизни в логику производства товаров, создания организационных структур, операций на финансовых рынках.</p></abstract><trans-abstract xml:lang="en"><p>The article analyzes the most recent tendencies in the development of post-industrial economy. On the base of the virtualization concept this development is considered as a rise of glamour capitalism. Such a system transforms the glamour from the esthetic form and specific life style into the logic of production of goods, organizational design, and financial operations.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>виртуализация</kwd><kwd>бренды</kwd><kwd>тренды</kwd><kwd>гламурный капитализм</kwd><kwd>престижное потребление</kwd></kwd-group><kwd-group xml:lang="en"><kwd>virtualization</kwd><kwd>brands</kwd><kwd>trends</kwd><kwd>glamour capitalism</kwd><kwd>conspicuous consumption</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Данилов-Данильян В. Глобальный кризис как следствие структурных сдвигов в экономике // Вопросы экономики. 2009. № 7.</mixed-citation><mixed-citation xml:lang="en">Данилов-Данильян В. 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