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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprecotest</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Ekonomiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0042-8736</issn><publisher><publisher-name>Voprosy Ekonomiki, NP</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32609/0042-8736-2010-5-81-95</article-id><article-id custom-type="elpub" pub-id-type="custom">voprecotest-1026</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНСТИТУЦИОНАЛЬНАЯ ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INSTITUTIONAL ECONOMICS</subject></subj-group></article-categories><title-group><article-title>Риторика новой институциональной экономической теории</article-title><trans-title-group xml:lang="en"><trans-title>Rhetoric of the New Institutional Economics</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Расков</surname><given-names>Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Raskov</surname><given-names>D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>кандидат экономических наук, доцент</p><p> </p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Saint Petersburg State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2010</year></pub-date><pub-date pub-type="epub"><day>20</day><month>05</month><year>2010</year></pub-date><volume>0</volume><issue>5</issue><fpage>81</fpage><lpage>95</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Voprosy Ekonomiki, NP, 2010</copyright-statement><copyright-year>2010</copyright-year><copyright-holder xml:lang="ru">Voprosy Ekonomiki, NP</copyright-holder><copyright-holder xml:lang="en">Voprosy Ekonomiki, NP</copyright-holder><license xlink:href="https://www.vopreco.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.vopreco.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.vopreco.ru/jour/article/view/1026">https://www.vopreco.ru/jour/article/view/1026</self-uri><abstract><p>В статье представлен риторический анализ новой институциональной экономической теории в лице ее основных представителей - Р. Коуза, О. Уильямсона и Д. Норта. Автор выявляет особенности научной риторики, характерные для каждого из этих исследователей, реконструирует их научные биографии и показывает, как и почему их теории оказались восприняты мейнстримом современной экономической теории.</p></abstract><trans-abstract xml:lang="en"><p>The article provides a rhetorical analysis of the New Institutional Economics based on the works of its main representatives - R. Coase, O. Williamson and D. North. The author exposes the specific features of scientific rhetoric characteristic for each of these scientists, reconstructs their biographies and shows, how and why their theories came to be integrated into mainstream economics.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>новая институциональная экономическая теория</kwd><kwd>Р. Коуз</kwd><kwd>О. Уильямсон</kwd><kwd>Д. Норт</kwd><kwd>институты</kwd><kwd>трансакционные издержки</kwd><kwd>риторика</kwd></kwd-group><kwd-group xml:lang="en"><kwd>new institutional economics</kwd><kwd>R. Coase</kwd><kwd>O. Williamson</kwd><kwd>D. North</kwd><kwd>transaction costs</kwd><kwd>rhetoric</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ананьин О. И. Структура экономико-теоретического знания: методологический анализ. М.: Наука, 2005.</mixed-citation><mixed-citation xml:lang="en">Ананьин О. И. Структура экономико-теоретического знания: методологический анализ. М.: Наука, 2005.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Коуз Р. «Природа фирмы»: истоки // Природа фирмы. М.: Дело, 2001.</mixed-citation><mixed-citation xml:lang="en">Коуз Р. «Природа фирмы»: истоки // Природа фирмы. 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